244 Search Results for Case Study and Nike

Billabong is Faced with a Research Proposal

Another strength is product development. Billabong must continue to fill stores with new, innovative product that shows leadership in the field. This can come from in-house development or from the purchase of smaller brands. The brand equity of Bill Continue Reading...

Marketing Perception Project Research Paper

Marketing stimulus constantly surrounds consumers. It is prevalent throughout much of the traditional forms of media with respect to print, television and radio. As such, due to the overall ubiquitous nature of advertising, ads that are often very we Continue Reading...

Business - Law Business LAW Term Paper

Otherwise, employers need no specific reason or excuse to terminate at will employment "at will." Even at will employees probably have legal recourse if fired for refusing to obey a law, but in this case, the "urging" did not have legal authority, s Continue Reading...

Branding and Communication Essay

Branding and Communication There has been significant criticism leveled against the branding practices of companies, and most particularly those of multinationals, which have been raised. Drawing on the academic literature this work will identify th Continue Reading...

Adidas Market Entry Research Paper

Company Background Adidas was formed in Herzogenaurach, a town in Mittelfranken, north of Nürnberg, not far from Erlangen, and remains headquartered there today. The company was founded by Adi and Rudolf Dassler. The brothers eventually had a f Continue Reading...

CMO The Glass Ceiling is Research Paper

Those conditions are understood. Both academia and the market are in agreement that the CMO does matter in a number of different situations. Therefore, the question of whether or not a female CMO affects firm performance is very much a valid one. T Continue Reading...

Barnes and Noble Going to Thesis

International Competitors Since the reader is quite common in Australia, it is only natural that the offering is vast, leading to the conclusion that Barnes and Noble would encounter serious competition. The general perception over the American com Continue Reading...

Apple Ethics and Diversity Term Paper

Founded the first of April in 1976 and headquartered in Cupertino, California, Apple Inc. is one of the most recognized American transnational technology company. The firm is well-known for its designs and has developed and sold computer software, co Continue Reading...

Globalization and Its Effects on Essay

There are also the occurrences where rapid expansion has also led to an exceptionally high level of conflict and turmoil as well. The culture clash in India between American and Indian outsourcing companies is a case in point. And whole the Indian Continue Reading...

Business Critical Thinking Term Paper

Business as an Ethical Calling: My Personal Philosophy The last several decades have seen American enterprises beset by a number of ethical scandals, spanning from the accounting fraud of Enron and WorldCom to that of the recent subprime housing deb Continue Reading...