330 Search Results for Southwest Airlines Strategy
Business - Management
External Environment Analysis
Southwest Airlines is the nation's low fair, high customer satisfaction airline. It mainly serves short haul cities, offering single class air transportation, which aims for the business commuter Continue Reading...
Business - Management
Strategic Management Process/Vision, Goals, Objectives
"The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company S Continue Reading...
Ryanair Case Analysis
Vella, O'Leary, and Kelly (PPS Publications, 2008)
Ryanair certainly has had an interesting history and represents an extraordinarily successful company. The company has pioneered the low cost leader strategy and crafted a nic Continue Reading...
' But as the economy wavers and technology enables businessmen and women to use virtual, rather than face-to-face meetings, focusing on either a low-end or high-end strategy is problematic. Southwest can generate fewer cost savings as fuel costs rise Continue Reading...
Performance Evaluation
CEO
From: Non-CEO
Re: Internal Performance Evaluation System
Purpose of the Evaluation System
For the company Whole Foods, an internal performance evaluation system should be in place to ensure that the company maximizes i Continue Reading...
Jet Blue
Vincent
One can call Jet Blue an airline with a vision, and in terms of pricing, the only airline that it can be compared with is Southwest Airlines. The founder of this airline had the confidence to take on the entrenched airlines and he Continue Reading...
Performance Assessment Systems in Organizations
Many companies conduct performance assessment systems to cope with the current fast-paced global economy. The assessment reflects on companies past outcomes known as lagging indicators as well as the Continue Reading...
As a result the revenue generated from the business is mainly in the form of commission for them. In case of the web sites operated by United Airlines themselves, the services are owned by them and therefore, the revenue is direct. (Abdollahi & Continue Reading...
In addition, service measures like customer satisfaction are also gauged. Production measures -- especially those related to efficiency and airplane load factors -- are also critical in decision-making at the organization. But the PSP philosophy ill Continue Reading...
Thus, the HR activities are currently more structured, but in the same time more decentralized to be able to respect the local characteristics of each market.
Reference List
Barney J.B. 1986. Organizational Culture: Can it Be a Source of Competiti Continue Reading...
Thomas Foods: Hedging Strategies
The food industry is extremely risky from the point-of-view of an owner or a supplier. Damage to crops from adverse weather, changes in customers' consumption habits, and issues with suppliers can all thwart attempts Continue Reading...
What is Strategy: Healthcare OrganizationsAlthough Michael Porter penned his famous article What is Strategy in 1996, many of his basic strategies still apply to healthcare institutions today, Porter stressed the idea that every institution must choo Continue Reading...
For example, personnel integrity, confidence, organizational culture, motivation, team spirit and the overall quality of business and employee relationships.
According to this approach, if any one of these four aforementioned aspects are lacking or Continue Reading...
JetBlue is an airline based in New York City, operating both domestic and international routes. JetBlue was founded in 1999 by David Neeleman, a former Southwest Airlines executive, using much the same business model. The company received 75 landing Continue Reading...
Marketing of any product requires evaluation and review of Price, Product, Promotion, and Place, generally referred to as the 4 Ps of marketing. Marketing personnel constantly attempt to identify the right balance of these factors to ensure that the Continue Reading...
The company enjoyed spectacular growth and profitability under the leadership of its former chief executive officer, Herb Kelleher, and the company's current leadership has picked up where Kelleher left off by continuing his corporate vision for Sou Continue Reading...
While luggage fees produced nearly $1.7 billion for the industry, Southwest drew the line. It made its Bags Fly Free strategy the focus of its promotion and advertising campaign (Mouawad, 2010).
Southwest's principal challenge going forward is goin Continue Reading...
AirTran Continue Successful to Be Successful in This Highly Competitive Industry?
The objective of this study is to answer the question of whether AirTran will continue to be successful in this highly competitive industry.
According to Rouse (n.d. Continue Reading...
Promotional Mix
The Marketing Mix: Promotion
Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate promotions strategy for both them Continue Reading...
Another example of a company thinking in advance of a possible skills gap is Southwest Airlines. This offers internships to elected students who are provided on-the-job training. Thus, if the company finds itself at a loss in terms of skills, it ca Continue Reading...
United Airlines: Dragging Through Crisis Management
A recent scandal at United Airlines involving a routine overbooking of a flight and a non-routine removal of a passenger after none volunteered to de-board has thrust United into a rather negative Continue Reading...
According to IATA, freight within Asia Pacific, between Asia Pacific and North America and between Asia Pacific and Europe will account for 57% of the 36 million tonnes of international air freight tonnes in 2011, up from 55% in 2006. The majority o Continue Reading...
Annual reports are strong for the breadth of information discussed, but with respect to depth are better used for internal analysis. They provide an overview of external issues but that overview should be supplemented with other research. Trade maga Continue Reading...
JetBlue's attempts manage strategic change. 2) I'm APPLICATION theory company. Therefore, advised start answer definitions/theories/concepts/models apply company concerned. This work referenced a .
JetBlue's attempts to manage strategic change
Jet Continue Reading...
Motivation Through Leadership: Leadership of Herb KelleherHerb Kelleher was the co-founder and former CEO of Southwest Airlines. Southwest began as an upstart airline that soon began to rival the big market players. One big reason for its success was Continue Reading...
Taken together, all these economic factors are making the turn-around of the losses AirTran is experiencing extremely difficult. The reductions in employees will not fix the more systemic and more strategic issues the company faces; it will however Continue Reading...
According to these airlines, the public can help by contacting their Congress people.
According to the airlines in question, there are in fact (or have been) regulations in place in order to discourage the phenomenon of uncontrolled speculation and Continue Reading...
This can cloud your judgment, which as a trader or investor it is imperative to think with a clear head. When you are placing the hedge, it is set at a logical point that is determined without emotions. This increases the chances that you have reduc Continue Reading...
The successful firms have the war chest, and often this was acquired through strong long-term planning. Thus, successful firms have the ability to build upon that success during economic downturns, which sets them up to be in an even stronger positi Continue Reading...
Delta Airlines
Domestic and Global Environments
Delta operates in the airline industry and competes with other leaders in the industry including brands such as Frontier Airlines, United Airlines, American Airlines and Southwest Airlines. These are Continue Reading...
JetBlue
Mission and Vision
A company's mission statement should reflect its "unique purpose and reason for being" (Zain Books, 2014) Now, realistically, companies exist to earn their shareholders a return, and the mission of the company is therefor Continue Reading...
Works Cited:
Murray, G. (2008, January). The Case for Corporate Aviation. Risk Management, 55(1), p. 42.
Sheehan, J. (2003). Business and Corporate Aviation Management: On Demand Air Transportation. New York: McGraw Hill.
Suzuki, Y. (2000). The Continue Reading...
Rather than attempting to increase the diversification of product offerings, management at Best Buy have found small and subtle ways to adjust the retail experience, making stores (or more specifically, certain areas of each store) more tailored to Continue Reading...
Aviation Business Ethics and Sept. 11 Industry Implications
On September 11, 2001, nineteen terrorists passed through several security checkpoints at three United States airports and proceeded to hijack four commercial jets. The horror began at 8:45 Continue Reading...
In contrast, Harley-Davidson is selling more of an experience and also a lifestyle change. For Harley, the open road and freedom is the catalyst of their unique value proposition. For Dunkin' Donuts, the trust they have created and sustain makes th Continue Reading...
" Of these respondents, over 50% of them stated that they lack a disaster recovery plan (Anthes, 1998). However, most of the problems stem from the lack of communication at the corporate level. (Hawkins, et al., 2000).
Business Continuity Plans (BCP Continue Reading...
The proclivity to pass blame between organizational members also suggest an internal cultural shortcoming rooted in an unwillingness to take responsibility for planning failures. This is an unnecessary conflict which is derived from the onus on plan Continue Reading...
2) states:
An eligible employee shall be entitled to a total of seven days of leave because of the death of a parent, spouse, son, daughter, or person for whom the employee serves as designated representative... If the deceased died in the line of Continue Reading...
Marketing
Identify one of the key roles of social media from a marketing management perspective? Identify two (2) ways in which social media is different from more traditional marketing tactics?
One of the most important roles that social media has Continue Reading...
social media is a hype these days which has enabled businesses to actually change the way they operate. Social media networks especially Facebook, Linked in, Twitter and now Google Plus have enabled businesses to reach out to those people with whom Continue Reading...