766 Search Results for Ethics and Social Responsibility in Marketing

Cultural Values and Ethics -- As the Essay

Cultural Values and Ethics -- As the global economy becomes more of a reality, and as various developing countries increase the amount of business they do with developed countries, many cultural issues arise. Doing business is not the same worldwide, Continue Reading...

Persuasion Marketing Social Justice Essay

The interesting interview with William Novelli illustrates the main tenets of social marketing. Social marketing refers to the application of marketing tactics and strategies to the promotion of social justice causes. When Novelli first got into soci Continue Reading...

Code of Ethics: Ethics Essay

Code of Ethics Company X believes in having a clear roadmap for conducting business in a proper and sustainable way. It is for this reason that we have in place a well-developed Code of Ethics -- a statement that seeks to ensure that our conduct of Continue Reading...

Green Marketing Over the Last Term Paper

She also mentions the huge energy giant British Petroleum (BP) came up with some honest and effective marketing in its green promotions. And while it is laudable for an oil company to invest in green technologies, BP did it with "appropriate humili Continue Reading...

Tourism Attraction Ethics Term Paper

Tourism Attraction Ethics Extensive international travel even amidst the growing incidence of terrorism, accidents and disease give rise to various types of ethical concerns, which are normally not taken, into consideration by the present day touris Continue Reading...

Csr Ethics Rei Essay

Peer Discussion : ResponseI knew very little about Thomson Reuters after reading your post, but it sounds as though the organization primarily manifests its ethical values by encouraging its employees to give back to the community, and also by mentor Continue Reading...

Business Ethics in Drug Companies Term Paper

Office Memo Sub: comment on John's claim as a whistle blower against PharmaCARE and the ethical and legal implications of the case As a member of Dewey, Chetum, and Howe you asked me to find out suitable ethical and legal implications that John's c Continue Reading...

Business Ethics Scenario -- Expansion Essay

In that regard, even the protections available in more sophisticated societies cannot prevent major governmental corruption, exploitation, or unethical business practices in the private sector. Therefore, the prospect of expanding our company prese Continue Reading...

Uae Government Social Controls Essay

The UAE as a Developmental StateIntroductionIn recent years, the UAE has been ranked as one of the most developed countries in the world: it has achieved, throughout its united journey, record-breaking rates of growth in all fields, which has placed Continue Reading...

Culture and Management Term Paper

Management Overview In the discussion of cultural forces, we identified 10 fundamental person values that are often listed by individuals as central to them and the American culture. How would you rank these values in terms of their relative importa Continue Reading...

Kodak & Fuji Eastman Kodak Term Paper

The company finds itself having to try to attract talented people, but without the cash or desirable location (sorry, Rochester) to attract the best talent. Further, there is perpetual uncertainty about the future of the company. Thus, reinventing i Continue Reading...

Pet Airways is a Low-cost Essay

The price of oil is a significant concern, however, as this impacts on the price of jet fuel (though they are not perfectly correlated). Airlines typically rely on sophisticated hedging strategies in order to control fuel costs, as rapidly rising fu Continue Reading...

Greek Shoe Company Marketing Plan

Cover PageThe sports apparel industry is heavily fragmented from both a domestic and international perspective. For one, the growing middle class of India and China are creating a unique value proposition for sports apparel brands who are global in n Continue Reading...

Market Communication Marketing Plan

market communication plan for Divine Chocolate that produces chocolates for a noble cause of supporting the cocoa farmers of Ghana and promoting Fair Trade. The paper consists of an analysis of its business environment as well as a set of recommende Continue Reading...

Effect of Advertising Term Paper

Corporate Social Responsibility: Its Extension to Consumer Advertising Imagery The last few decades have seen the emergence of two trends that have important implications for the field of consumer advertising. The first trend, as indicated in Gulas Continue Reading...