765 Search Results for Ethics and Social Responsibility in Marketing
Alcohol and Business Ethics
Introduction moral society is built on the basis of a number of unspoken, but generally agreed upon social issues. A moral society generally applies the maxim "treat others in the way you would like to be treated" and thi Continue Reading...
Pencil Manufacturing and Marketing
Production and Marketing of Pencils
Quality-Based Marketing
Promotion
Niche Marketing
Profit and Loss
Principle of Profit
Factors of Production
Business Environment
Economic Conditions Affecting the Busines Continue Reading...
Hyundaicard's Marketing Strategy: Case Study
Write a full case analysis: HyundaiCard's Marketing Strategy
Hyundaicard's marketing strategy
General overview of Hyundaicard
Current marketing strategy assessment
Financial analysis
Strategic altern Continue Reading...
" Humans have become "obsessed" with the idea that the masculine should dominate the feminine, the wealthy should dominate the poor, humans should dominate "nonhuman Nature," and Western cultures should rule over non-Western cultures (Devall, et al. Continue Reading...
Social responsibility in this context exemplifies the ethical principles of beneficence, justice, and non-malfeasance. More specifically, examples of beneficent corporate responsibility would be the use of corporate profits to return a benefit back Continue Reading...
Abstract
China has a unique background in terms of culture, accompanied with a fast-economic growth trajectory. The country has received a lot of attention on the international front in as far as their adoption of corporate social responsibility is c Continue Reading...
New Belgium Brewing Company
New Belgium Brewing: Ethical and Environmental Responsibility
What are the main facts of the case?
The New Belgium Brewing Company is a small, relatively 'boutique' beer company specializing in the production of unique Continue Reading...
Employees are being rewarded for their honesty, and managers continue to encourage communication between supervisors and subordinates. Management is also looking for ways to encourage employees to tell the truth about other employees who may be invo Continue Reading...
If industrialists realize this point, they will stop draining the harmful chemical in sea areas and build proper drainage system. I relate honesty in the same way. If business professionals are honest, they will always produce the best for people. I Continue Reading...
Organization Behavior
Business Ethics in an International Environment
Business Be constrained
To what extent should a business be constrained by the moral norms of a society?
A business organization does not exist with the sole purpose of maximiz Continue Reading...
Starbucks Ethical Issues
Starbucks has a number of challenges that it must address. There are a number of issues that stakeholders raise with the company. Since Starbucks has made elements of social responsibility part of its brand identity, these s Continue Reading...
edu). While this example just discusses one manner in which a given policy can empower a healthcare marketing strategy, social marketing is currently so engrained in our culture that its powers are truly widespread. Social marketing allows products a Continue Reading...
Strategic Marketing Plan
The name of the company is "Roaring Petfood." Our logo is simple, "We are here for you to meet your pet needs." With the motto, the company believes that the pet should come first, so that he or she can live a long life (Blu Continue Reading...
Consumer Behavior (Marketing)
The Role that Personality and Motivation Play in Consumer Behavior: A Case Study of Hongkong and Shanghai Banking Corporation (HSBC)
In today's information-oriented society, research and development, particularly infor Continue Reading...
Green alternatives for corporations outside don't just stop at the roof though. Natural landscaping can be used to reduce irrigation requirements. Roof drainage can be reclaimed, along with storm runoff, to be used in irrigation.
For corporations Continue Reading...
Role of Technology in Corporate and Social Responsibility
Insider trading. The insider trading case that has become most prominent is that against Raj Rajaratnam who ran the hedgefund Galleon Group, and was charged along with his co-defendant, Danie Continue Reading...
Global Risks
Climate change is something affecting all countries, with particular relevance to low-lying coastal regions. Island nations in the Indian Ocean, for example, and the dozens of nations in the Caribbean are at risk of inundation not just f Continue Reading...
Marketing Theory
Business and industry have evolved and changed greatly over the course of their existence. Similarly, the way in which the goods and services they sell have been marketed has changed greatly as well. Perhaps one of the greatest shift Continue Reading...
Ethical Issues in Marketing Field
Ethics can be defined as standards employed by people to choose the right course of action amongst diverse, often conflicting possibilities. Ethics are reliant on a logical and rational set of principles to arrive a Continue Reading...
Clearly from this case and others there is a critical need for the development of safeguards on consumer data captured over the Internet, both of the opt-in (where the customer approves the data being captured) and the non-opt-in variety.
An Explic Continue Reading...
British American Tobacco Company: Business Ethics
The British American Tobacco company is a multinational company with over 200 brands that they have developed under the guidance; the company is staggeringly successful, selling 694 billion cigarett Continue Reading...
Also people enjoying decent salaries with huge remuneration believe that their level of performance is so high that they are working on low salaries. (Vickers, 2005) at the time of the boom during the 1990s because of the unparalleled stock options, Continue Reading...
CSR Motivations
CSR
Motivations behind Corporate Social Responsibility
Organizations embark on social and environmental reporting for a variety of different reasons and not to simply improve credibility with stakeholders; although that is a primar Continue Reading...
Organizational Ethics
General overview of organizational ethics policies
Rationale for the design of code of ethics
The written code of ethics
Discussion and comparison
General overview of organizational ethics policies
The standards which help Continue Reading...
Environmental and social sustainability is a relatively new field that has gained huge attention in the recent past following the increased concerns on sustainable development because of the devastating impacts of industrial processes on the environm Continue Reading...
Founded the first of April in 1976 and headquartered in Cupertino, California, Apple Inc. is one of the most recognized American transnational technology company. The firm is well-known for its designs and has developed and sold computer software, co Continue Reading...
AmazonIntroductionAmazon is a publicly traded company, with Jeff Bezos being the largest shareholder. The company\\\'s performance and strategic decisions are closely monitored by investors. Its mission is to be the Earth\\\'s most customer-centric c Continue Reading...
Target
IV. Decision Making
A. Decisions. One of the most important parts of ethical decision making is to ensure of two things. The first is that the relevant decision makers understand their role in verifying the ethics of the decisions that the sen Continue Reading...
Ethics Program
Imagine company Toyota ethics program effective program . The Federal Sentencing Guidelines Organizations encourages firm set ethics programs. Review Website, located http://www.ussc.gov/guidelines, prior assignment.
Toyota Corporat Continue Reading...
The manufacturing, advertising, and retailing of a product devoid of consideration for ethical, legal, and social aspects is harmful to the general success of any entity. The company in consideration is Jolly Company, which is presenting Bubbly Energ Continue Reading...
marketing mix pubs entice gamblers? 2. Ethical issues marketing pubs, impacts individuals, groups society a . The answers specific case situation. CASE STUDY: Drinking gambling: What core business pubs? Introduction Known slot machines world, 'pokie Continue Reading...
marketing that was previously considered ethical but that is now considered unethical. What caused this change?
The marketing and selling of tobacco-related products has gone through one of the most fundamental shifts in marketing ethicacy ever see Continue Reading...
To critically investigate the current state of international business relationship development literature.
2. To explore the characteristics that determines sustainable international business relationships within the Libyan business context-from th Continue Reading...
Origins, History of the IMF
The International Monetary Fund was first conceived between July 1-22, 1944, at the United Nations Monetary and Financial Conference in Bretton Woods, New Hampshire. The conference was attended by representatives of 45 na Continue Reading...
In the second phase, members previously identified based on their professional industry environment outlined in the Delimitations section of this proposal will be assigned to different groups and presented with situations requiring them either to e Continue Reading...
relevance of a well-developed social media policy cannot be overstated. This is more so the case given that in addition to ensuring that their public image and reputation is not tainted; organizations need to protect themselves against liabilities a Continue Reading...
Corporate Social Responsibility -- Internal as well as External CSR
Examine corporate social responsibility (CSR) from internal and external perspectives. Discuss the importance of CSR in advertising and critically examine some companies that may us Continue Reading...
However, the growth of the corporation introduced the concept of a fiduciary duty between stockholders and board members, in both open and closed corporations. (Stevenson, p.1144). Put succinctly, the board of directors has a duty to its shareholder Continue Reading...