739 Search Results for Ethics and Social Responsibility in Marketing
Social & Ethical Issues in Management
Brief Background/History of Corporation
Epitech is a technology company that creates and develops software for administrative use for other corporations. The company was founded in the year 2009 and has sin Continue Reading...
Target
Trends – External Environment
Target is subject to a number of different trends that affect its business. These include external factors in the economic, technological, political and social environments. The economic environment has the Continue Reading...
Ethics are often stronger than the laws of the land. Laws are cobbled together by special interests and have little to do with right and wrong, or personal ethical codes. For most people, their own personal codes of ethics will be stronger than the l Continue Reading...
Ethics in for-Profit and Not-for-Profit Companies
*****************this assignment*********** Annotated Bibliography
Annotated bibliography:
Ethics in for-profit and not-for profit companies
Barkemeyer, R., Holt, D., Figge, F., & Napolitano, Continue Reading...
Therefore, corporations have had to change their viewpoints and start looking at the long-term consequences of their behavior, as well as looking at the bottom line.
Businesses also have to be concerned because consumers have also become aware of e Continue Reading...
Marketing Management
This report will be a thorough analysis of a chosen marketing management problems. In this report, the approach taken will include thorough analysis of a total of five recent studies. The thematic marketing management problem st Continue Reading...
These drawbacks include lack of awareness of how sugary-based, high fat food products affect children's weight and cardiovascular health, lack of coordination with key stakeholders on health goals for children, and implicit approval of persuasive in Continue Reading...
Marketing in the Contemporary Organizations
The contemporary society is very dynamic and things change each passing day particularly propelled by the new inventions and technological improvements. There is provision for information to travel faster Continue Reading...
Those proposals included broadening its vital presence, and strong growth, in commercial markets and health imaging, refocusing research and development dollars; speeding investments in commercial markets; and taking over other companies and technol Continue Reading...
It remains important, however, that the company does not violate any of the prevailing laws with respect to marketing. Laws concerning false advertising and intellectual property (especially trademark) violations must be paid due attention when deve Continue Reading...
S. Court Systems don't happen again (Lewis, 2005).
In January, 1997 an unannounced audit by Ernst & Young uncovered violations of worker safety throughout a Vietnamese contract manufacturing plant where children were also found working well over Continue Reading...
Ethics Must Be Global Not Local
Ethics Must Be Global, Not Local
International Business Requirements
Global Operations
Global Business Ethics
The large business units expand their operations in global markets through their own presence as well a Continue Reading...
Marketing Management
Customer Value Equation of the Product
Product Marketing Mix
Product Promotion Process
Environmental Analysis
Target Market Analysis
Competitive Analysis
Global Ethical Marketing Considerations
The globe and its entire hu Continue Reading...
; Duquenoy, P. And Whitehouse, D. (1999) Ethics and the Governance of the Internet - to Promote Discussion Inside the IFIP National Societies. IFIP Framework for Ethics of Computing. September 1999. Online available at http://www.info.fundp.ac.be/~jb Continue Reading...
But research is very mixed on what that answer is when the data is voluntarily revealed. For example, if someone "likes" Apple on Facebook and Apple then in turn markets Apple products to that person, it should be asked whether Apple is acting impro Continue Reading...
First, they evaluate the truthfulness of the message. Next, they evaluate the authentic of the persuader. Third, they determine the persuader's level of respect for the persuadee. Fourth, they examine the equity of the persuasive appeal. Finally, th Continue Reading...
e. those that are contrary to the intent of the marketing material) are taken (Wesley & Barczak 2010). Psychological knowledge has allowed this balancing act in video game marketing to be much more finely tuned than it would be otherwise.
Ethica Continue Reading...
In the former approach, tradable goods, money or services are exchanged between buyers and sellers at a rate that is agreeable to all parties. This approach assumes both the buyers and sellers have enough money, services or goods to have their needs Continue Reading...
Effects of social advertising on the American society
Having seen that the society at large is highly dependent on the social media, and it is on these social networks that the social advertising has turned to, it is necessary to look at the exten Continue Reading...
Cigarettes became popular among World War soldiers as "soldier's smoke (Randall 1999)." Camel held 45% of the U.S. cigarette market by 1923 while Philip Morris produced women's cigarette, described as "mild as May." The American Tobacco Company pro Continue Reading...
Contemporary agency theory dictates that managers only act in the interest of maximizing shareholder (owner) wealth (Roberts, 2004). This standard can be reasonably viewed as the minimum ethical standard that the president of a company should have. Continue Reading...
The approach Sony continues to take is one of concentrating on continual process improvement to become more agile and resilient in the face of environmental factors (Olenick, 2010) while at the same time seeking to comply with national requirements Continue Reading...
Marketing Plan
Mission and Business Objective
Products and Services
Keys to Success
Macro Environment
Economic Value Added
Cash Value Added
Cash Flow Return on Investment
This report is a detailed marketing plan for a new financial service co Continue Reading...
The proclivity to pass blame between organizational members also suggest an internal cultural shortcoming rooted in an unwillingness to take responsibility for planning failures. This is an unnecessary conflict which is derived from the onus on plan Continue Reading...
Sustainable Marketing
LED Bulb - Marketing Plan
Marketing Situation Analysis
Desired Outcomes
Marketing Strategies
Action Plan
Implementation, Controls, and Evaluation
LED technology has made many breakthroughs in recent years. The most notabl Continue Reading...
Organization Behavior
Ethics in Marketing
Ethics of Marketing
Ethics in Marketing
In order to realize themselves as socially responsible corporate entities, business organizations have to maintain a sound ethical track record in every aspect of t Continue Reading...
Corporate Responsibility and Marketing Strategies
The ethical and social responsibilities lie at the forefront of any company's public image. That image is becoming increasingly more important to uphold as external pressures become more powerful. Th Continue Reading...
Ben & Jerry's:
A Strategic marketing plan
Ben & Jerry's the international leader in handcrafted ice cream with a social conscious is analyzed in this strategic marketing report. Developed on an integrated public-private business prospectus, Continue Reading...
For the first 2010/2011 fiscal quarter ending Aug 31, FedEx Freight generated revenue of $1.26 billion, up 28% from last year's $982 million, but made a loss of $16 million -- down from an income of $2 million a year ago (2010, FedEx).
FedEx Corp. Continue Reading...
Accounting and Ethics
The stakeholder model should be implemented in combination with Friedman's shareholder model
In his article, "The Social Responsibility of Business is to Increase its Profits" published in 1970's reputed "The New York Times" M Continue Reading...
Marketing Products in America
Marketing in America
Marketing Ethics and Legalities
Marketing ethics is a field addressing the standards and ideals defining acceptable conduct in the market (Murphy et al., 2005). Typically this will occur within t Continue Reading...
business2community.com/social-media/2012s-ten-worst-social-media-Disaster-0370309
Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant oppo Continue Reading...
Business Ethics
Social Performance Of Organizations
BP PLC (famous as British Petroleum PLC) is a multinational company from Britain. The company's headquarters is located in London, England, United Kingdom. The company mainly deals in the producti Continue Reading...
social corporate responsibility?
The source of conflict
CSR with profitability
Opposing Friedman: The view of others
In the article "the social responsibility of business is to increase its profits" by Milton Friedman, he takes the position that Continue Reading...
.....men and women behind everything from public infrastructure to consumer product design, engineers have a distinct ethical obligation to uphold standards of safety. However, there is more to engineering ethics than the assurance that safety standa Continue Reading...
Ethical issues have a particular resonance in American society at the present time, given the perceived failure of many of our public institutions to live up to the ethical standards they espouse and considering the consequences diminishing of public Continue Reading...
Diageo -- Expanding International Operations in Ghana
Assess the MNC's marketing mix in the country, its promotional practices, pricing, branding strategies -- standardized or differentiated marketing program? What are the characteristics of the MNC Continue Reading...
Ethics and Decision Making
Values and Decision Making
The process of making a moral or ethical decision is governed largely by the values that are applied when making the decision. In any case where a decision is being made, there are a range of va Continue Reading...