hybrid automobile will be the focus of research into the motives consumers have for purchasing hybrids. Issues that will be reviewed include psychological and social factors, attitudes, personalities, family, socioeconomic factors and other issues. Continue Reading...
16) Broader estimates, including all companies are more conservative, yet it is clear that the target market potential is exponential, and marketing will likely broaden its scope to other target markets in the near future. Possible risks to the ind Continue Reading...
Works Cited Europe's hybrid and electric passenger vehicles. (2009, July 27). The Auto Channel. Retrieved August 5, 2009 at http://www.theautochannel.com/news/2009/07/28/472014.html Honda's cumulative world-wide hybrid sales pass 300,000 in Janu Continue Reading...
Hybrid Cars -- Persuasive Speech What do you think of living in a planet that has little pollution? How about the idea of passing on a green planet to your kids and grand kids? Sounds impossible? Well, its not if each of us start making a small cont Continue Reading...
Literature that is associated with actual vehicles is often provided by designers and manufacturers of such vehicles as they attempt to sell their significant economic outlay to consumers. The footage in the film, Who Killed the Electric Car? showi Continue Reading...
They are looking for frugality and compromise, all of which they can find in various ways through the SUVs that have been considered here. Recommendation Many issues have to be considered when buying a new SUV. Price is important, but it is not th Continue Reading...
Key Success Factors in the Global Auto Rental Industry Pursuing increasingly higher levels of inventory optimization and logistics performance will continue to reduce operations costs for low-cost car rental providers globally (Fink, Reiners, 2006 Continue Reading...
Hybrid vs. Gas Powered Cars Currently, global warming and a shrinking natural resource base are two of the greatest headaches for governments and regulators alike the world over. The price of gas in the U.S., for instance, almost doubled over the la Continue Reading...
emotional positioning strategies. Marketing Intelligence & Planning, 23(1), 9-29. Philip Kotler, & David Gertner. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management Continue Reading...
New Car Rental Property Proposal Despite the proliferation of ride-sharing services such as Lyft and Uber, the rental car industry continues to thrive, with average fleet sizes and revenues experiencing significant increases since 2015 (2016 U.S. ca Continue Reading...
Auto Repair Car repair is the process of diagnosing the car problem to identify the fault within the car. While the cars manufactured before 2000 requires special tools to be repaired, however, the computer technology has been increasingly used to d Continue Reading...
Abstract This reports conducts a comparison and contrast of three automobiles within a particular class. The purpose of this report is to make a recommendation to the organization regarding the kind of car they ought to be purchasing for its company Continue Reading...
Gas-electric hybrids have taken their knocks for being costly and relatively inefficient at highway speeds, but they remain very much on the agenda, not just at hybrid pioneer..." (2007) McCormick further relates that the hybrid choice for many is T Continue Reading...
2007 Economic Crisis on American Car market Effect of the 2008 global economic crisis on automotive industries Crisis in the United States Crisis in Canada Crisis in Russia Crisis in European markets Crisis in Asian markets Effects by other r Continue Reading...
Automotive: Reading Log Adams, B.A., Mercedes-Benz Club of America Fifty Years of History 1956-2006. Nashville, Tenn: Turner Publishing Company, 2007; page 4-107 (103 pages read). If there is any car that has a rich history in as far as progressive l Continue Reading...
Marketing Plan for Swagster Swagster is a hybrid motorcycle cruiser that utilizes very little gas compared to the gas driven motorcycles. The cost of gas continues to increase, in most states in the United States in January 2011, the cost of gas is Continue Reading...
Will Flying Cars Ever Be a Feasible Means of Personal Transportation?The concept of flying cars is certainly not new, and the historical record is replete with accounts of flying vehicles of various types in mythological and religious texts that date Continue Reading...
automobile Market conversations and trend is often dominated by branding. Toyota as a brand, has redefined the automobile market. In the year 2010, Toyota's category has made it dominant of the world market commanding 11% of the market share (OICA, Continue Reading...
It was also during this time that more and more families were living in mobile home parks so, with their car, they could relocate at a much shorter notice. Harper's Magazine said of many of the new auto culture workers that their sense of community Continue Reading...
TOYOTA'S PRIUS With the increased level of awareness of the environment, automotive car manufacturers vie on the viability of selling environmentally hybrid cars. Leading this group are Honda and Toyota. The following is a market analysis of the pos Continue Reading...
Electronic and Hybrid Engines Be Used Instead of the Petrol Engines Hybrid engines and electric and other forms of fuel are being tried the world over on account of multiple problems. It is not only for vehicles but also for the industries that use Continue Reading...
General Motors was founded in 1908 and has been the largest manufacturer, designer, building and marketer of cars and trucks throughout the world since 1921. It sells vehicles in more than 200 countries worldwide and maintains assembly, manufacturing Continue Reading...
Different Fuel Cell Technologies U.S Department of Energy (2010) provides the description of different fuel cell technologies. The fuel cell technologies are differentiated according to their efficiency, operating temperatures, costs and applicati Continue Reading...
gasoline consumption vs. SUV's popularity Demand for SUVs, hybrids and the price of gas Virtually every time there is a new spike in gas prices, the death of the SUV is proclaimed. SUVs have long been demonized as gas-guzzling monstrosities, partic Continue Reading...
It initially failed to attract the desired audience, but it is believed that the recent innovations of the re-launched tablet PC would ensure its success (Search Mobile Computing, 2010). While Apple stated that they were the first creators of table Continue Reading...
The former might be, 'What specific...' [while] Less structure might be exemplified by: "Please respond to the following in your own words: I....'" (Dereshiwsky, 1999) in addition: adding some open-ended items such as these to a more traditionally Continue Reading...
Consumers at the same time are much more knowledgeable of technology factors within the industry and thus demand much more from their cars than in previous generations. Which means that automobile companies must simultaneously focus on producing eff Continue Reading...
They did this by stressing the engineering expertise that the company is well-known for, coupling it with their well-respected Toyota Production System (TPS) which unifies suppliers to their internal supplier quality management standards. It is comm Continue Reading...
Technology Energy Efficiency The idea of electric cars, which run on big rechargeable batteries in opposition gas-powered internal combustion engines, has been around for years. But growing climate-alteration worries, tougher fuel-efficiency standa Continue Reading...
integrated marketing plan to be used by Toyota in the marketing and sale of its products worldwide. The marketing plan begins with a description of the company, its strategic plan and focus, a situational analysis then follows which comprises of a S Continue Reading...
Ashford Writing Center. Must include a title page: Title paper Student's Course number Instructor's Date submitted Must begin introductory paragraph a succinct thesis statement. Efficiency of Cars The following pages focus on debating whether cars Continue Reading...
While the political climate is not nearly as turbulent and disruptive as the auto industry, the fact remains that this industry that thrives on disposable income and the availability of easy credit, both of which are constrained by current economic Continue Reading...
(Reich, 2009) The Japanese Government to Business Model The Japanese government has more direct control of private business. The difference is that it is doing so, as a partner to ensure that the business is able to maintain successful long-term Continue Reading...
Energy Policy which reflects the urgency in order to utilize the renewable sources of energy which can provide an alternative for the non-renewable energy in United States of America. Global Energy Crises Worldwide energy consumption is at its hig Continue Reading...
What is the issue or problem that your research will investigate? The issue that our research will investigate is how the thoughts and ideas of an individual will have an impact on their levels of achievement. This will allow us to determine the i Continue Reading...
leadership skills of Lee Iacocca, beginning with a brief biography and a look at his careers at Ford and Chrysler. Using his 9 C's as a point of reference, it shows how Iacocca's success at leadership stemmed from his devotion to creativity, common Continue Reading...
Sustainable Design is Evidence-Based Design Until relatively recently in human history, most buildings would have qualified as "sustainable," in the sense that they did not use fossil fuels for electricity or heating; and buildings were made with lo Continue Reading...
I do that every day. But I've never done that with a car. I buy what I need to look successful. Besides, how would I ever calculate a payback when I have no idea what gasoline will cost in the future?" A few said with apparent certainty, "one year" Continue Reading...
The products were soon withdrawn from the market as they were a complete failure as customers found it inconvenient to have to constantly recharge the electric vehicles given the existence of such a few recharging locations. Also, the consumers were Continue Reading...
Alternate Energy in Daily Life Imagine that you could travel in time, much like Doc Brown and Marty McFly in the movie Back to the Future. Suppose you traveled back to 1955 with the Doc and Marty and asked a resident of 1955 what the year 2011 would Continue Reading...
