Brand Management
Nike Brand Management
Nike's progression from selling tennis shoes out of the back of founder and CEO Phil Knight's car to one of the most respected and known brands globally initially began with naming the company after the Greek Continue Reading...
The main focus of the 1980s regarding brands focused on a trend in takeovers, enabling successful brands to become extremely valuable on the open market. Even very early on, a value associated with a brand large was viewed in part as more important Continue Reading...
Supply Chain Management
Hypothesis defined
Concepts of SCM and the evolution to its present day form
Critical factors that affect SCM
Trust
Information sharing and Knowledge management
Culture and Belief -- impact on SCM
Global environment and Continue Reading...
Marketing and Branding
Discuss the history of brand and ways brands have evolve over time.
The history of brand has quickly evolved from a relatively simple approach taken by companies to differentiate their products and services by name or graphic Continue Reading...
Porter's 5 forces are threat of new entrants, bargaining power of buyers, bargaining power of suppliers, substitution threats and rivalry determinants. In my opinion, as a small food retailer, you can count disadvantages vs. major food retailers in a Continue Reading...
Octagon Sports Organization Structure
Octagon Sports Organizational Structure
The most fundamental aspect and/or tool for establishing a successful organization is the organizational structure. Organizational structure is a typical and hierarchical Continue Reading...
The effectiveness of promotional strategies is highly dependent on their ability to resonate and be relevant to the target audiences over time (Reference). This is the basis of the research being undertaken; to determine which promotional tools and Continue Reading...
The orchestration of all aspects of B2B marketing is significantly more complex and challenging as well, a point shown in the discussions. The researchers did find enough causality to create a model of value-driven marketing, and it does show that o Continue Reading...
Shareholder Capitalism as a Model for Economic Development
The idea that shareholder capitalism may serve as a powerful type of economic progression model has been made practical with the growth of credit along with a large marginal tax that deliver Continue Reading...
This is why those service providers to other businesses often stress customer results in the core industries they compete in. These customer successes show the depth of expertise in a given area. These success stories make services tangible to custo Continue Reading...
Sustainable Development - a Global Challenge
Need for Change
State Sovereignty
Sustainable Development
Challenges for Businesses
The Role of MNCs in Sustainable Development
The Global Compact
Initiatives outside the Global Compact
What is Int Continue Reading...
Effect of External and Internal Environment
Introduction
Organizations have both an internal and external environment. To begin with, the forces or circumstances within the borderline of the organization are the components of the internal environment Continue Reading...
Those conditions are understood. Both academia and the market are in agreement that the CMO does matter in a number of different situations. Therefore, the question of whether or not a female CMO affects firm performance is very much a valid one.
T Continue Reading...
Marketing / Business
Grade11 Marketing / Business Activity
Activity 1: Braun Pocket Radio
Entertainment has always been the most integral and essential part of lives of people regardless of the demographics, socio economical backgrounds, or age gr Continue Reading...