Commodity brands need to develop some values quickly unless they just want to be price-driven. Commodities are in danger of becoming the acmes of the 21st century. The commodity-to-human brand continuum reflects the extent to which people ascribe th Continue Reading...
Swarovski & Luxury Fashion Experiential Marketing Use of 360 Degree Marketing by Swarovski Merits of Experiential Marketing Three Ds of Experiential Marketing Strategic Experience Swarovski: A Transition from Traditional Marketing to Experi Continue Reading...
Depending on the way a person looks at calculating advertisers is often how the advertising affects the consumer. Yet there are many tools which help the marketer create better algorithmic advertisements for the consumer; through using the tool of ' Continue Reading...
Banksy "The immature poet imitates and the mature poet plagiarizes," said T.S. Eliot. If imitation is indeed the finest form of flattery, then does it follow that plagiarism is a worthwhile pursuit? Indeed it can be. Street art, including visual art Continue Reading...
Branding in Service Markets Amp Aim And Objectives Themes for AMP Characteristics Composing Branding Concept Branding Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Continue Reading...
in "Piaf," Pam Gems provides a view into the life of the great French singer and arguably the greatest singer of her generation -- Edith Piaf. (Fildier and Primack, 1981), the slices that the playwright provides, more than adequately trace Continue Reading...
Art Five notable 20th century artists The nature of 20th century art was profoundly challenged by the sudden ubiquity of apparently 'objective' media such as the motion picture, photography, and standardized graphic advertising. How could art be de Continue Reading...
Simulacrum: What is neither real nor a copy? The simulacrum subverts the common notion of what constitutes a copy vs. An authentic artifact (Camille 31). In the common, classical ordering of priorities, the 'real' is what comes first, followed by th Continue Reading...
" Gane 107) This potentially creates a stifling and an inability of women, the holders of virtue (especially given our imagery the virgin princess) to laugh at a torn dress and an exposed areola the way some European cultures do. Fashion has become Continue Reading...
