Those conditions are understood. Both academia and the market are in agreement that the CMO does matter in a number of different situations. Therefore, the question of whether or not a female CMO affects firm performance is very much a valid one. T Continue Reading...
The output of this study will contribute to the argument in favor of removing these barriers for women. In that sense, it is important to understand what those barriers are; they are part of the discussion. 4) This information is often published. N Continue Reading...
The first is that they speak directly to solutions to the problem of underrepresentation of women in marketing management. These are also easy questions to answer. Most companies publish bios of their executive team members on their website or in th Continue Reading...
