" (1999) Reported as being potential dimensions for disaggregation are those of "market, season, month, week, section of week, segment, and itinerary." (McGill and Ryzin, 1999) American Airlines experienced dramatic growth when other airlines were g Continue Reading...
One-to-one marketing allows premium pricing as well as increased sales volume to particular unique micro markets. Studies show that as customer satisfaction and loyalty increases, consumers are less sensitive to price changes. Generally, they are wi Continue Reading...
4). The return on this modest investment was impressive: "We saw that mobile is five-to-ten times more effective than online advertising" (Butcher, 2009, para. 4). The contest also increased visitors to the company's WAP site (Butcher, 2009). 7. D Continue Reading...
air traffic has continued to increase and it now constitutes a considerable proportion of the travelling public. The amount of long-hour flights has increased significantly. Based on the International Civil Aviation authority, air traffic can be anti Continue Reading...
Innovation is our signature. We foster creativity and vision to provide solutions beyond today's boundaries ("FAA Mission)." JAA The Joint Aviation Authorities (JAA) was developed in the 1970s by a handful of major European National Aviation Autho Continue Reading...
Overall, AirTran Airways has successfully achieved high profits, which are consistently growing on an annual basis. This growth is due in great part to the effective marketing and promotional activities developed and executed by the company. Whethe Continue Reading...
By the turn of the century, though, these low-costs carriers had become profitable or at least had significantly reduced their losses due in large part to concomitant increases by major carriers that were increasing their prices in response to decre Continue Reading...
These inconveniences associated with air travel have led many passengers to choose other forms of transportation including driving and taking the train. The research also found that the development of the Travel Promotion Act which is designed to sp Continue Reading...
Dierct Air - Management & Marketing Mistakes The following case study employs the array of industry metrics discussed above to determine major factors that contributed to Direct Airways filing for Chapter 11 bankruptcy during the time period fro Continue Reading...
Scheduled annual ASMs went up from 300 billion in 1978 to more than 700 billion by 2000. (Tam; Hansman, 2003) Of late, the close association between economic growth and the demand for air traffic travel also led to unprecedented traffic loads and p Continue Reading...
(Southwest Airlines Corporation) The employees are always put first at Southwest Airlines, and according to the CEO Herb Kelleher, who was responsible for founding the company Southwest Airlines, the philosophy that employees come first is deeply e Continue Reading...
Qantas Airlines Qantas is the world's second oldest airline. Founded in the Queensland outback in 1920, it is Australia's largest domestic and international airline and is recognized as one of the world's leading long distance carriers, having pione Continue Reading...
43 in 2009. Yet current airframe and power plant mechanics are inclined to move to the computer and automotive sector for better work environment. Analysts advised the creation and use of informational recruiting tools to attract these potential work Continue Reading...
Southwest Airlines Before 1978, the federal government regulated the U.S. airline industry. Airlines were given profitable routes but were also obligated to serve unprofitable routes in the public's interest. Increases in airline costs were routinel Continue Reading...
Military Aircraft and Their Effect on Commercial Aviation Civil aviation deals with the organization and use of aircraft as a means of commercial transportation. The principal interest is the use of aircraft on scheduled and chartered flights to car Continue Reading...
Learning Journal Weekly Research Journal Meeting Records Week 1 Overview & Introduction Our group decided to analyze Singapore Airlines Limited. One of the aspects of Singapore Airlines that we found interesting and that first attracted member Continue Reading...
And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances. In order to further describe the competi Continue Reading...
POST-9/11 Management OF U.S. AIRLINE INDUSTRY Strategic Management of the United States Airline Industry after the 9/11/2001 Terrorist Attacks Strategic Management of the United States Airline Industry after the 9/11/2001 Terrorist Attacks Airli Continue Reading...
Deregulation in the European Airline Industry The European airline market: Transport is one of the key sectors in Europe with commercial, economic and cultural implications for the European Union citizens. It accounts for over 10% of Europe's GDP Continue Reading...
" (Knorr and Eisenkopf, 2004) the fifth and final strength identified for Emirates Airline in the work of Knorr and Eisenkopf (2004) is stated to be the Emirates "...award-winning service in all classes, which is matched or exceeded only by very few Continue Reading...
U.S. Airline Industry AIRLINE INDUSTRY Structure of the Industry Deregulation Act of 1978 US Airline Industry During the 1980s US Airline Industry During the 1990s The Next Decade for the U.S. Airline Industry Post 9/11 Bankruptcy Issue of F Continue Reading...
EXECUTIVE SUMMARY Yolo Airlines is a low-cost airline carrier that conducts its airline operations in the United States. The business operations are based on a low-cost structure and the airline is able to generate high returns as a result of the uni Continue Reading...
Low Cost Airline in Thailand The Study on Improvement of Low Cost Airline in Thailand Geography of Thailand Nature of Airlines Variables under Study The Profitability of Low Cost Airlines in Thailand Thai Economy Operating Results, Selected A Continue Reading...
Southwest Airlines Analysis Case Study Vision and Mission Statement Development Southwest Airlines stands out amongst its competitors in the travel industry for many reasons. One of those reasons is the company's ability to change with the times an Continue Reading...
S. And other nations (O'Neal, Jacob, Farmer, Martin, 2007). As a result, there is much dissatisfaction specifically in the areas of pricing, price discounting and the configuration of schedules to get optimal pricing. It has been common in the past f Continue Reading...
The incident occurred when Aer Lingus said it would suspend pilots who refused to willingly help train and recruit pilots for the airline's base at Aldergrove (Tilson 2007). The management set the deadline at 1:00 PM that day. Any pilot who would r Continue Reading...
Simply put, the September 11th attacks would never have occurred without the prior development of the group's worldwide infrastructure, which consists of truly billions of dollars to establish and maintain (Ehrenfeld, 2003). Enormous amounts of mone Continue Reading...
The significance of exact transport actions and infrastructure can therefore be assessed for each division of the economy (Rodrigue, 2011). Transportation connects together the aspects of production in a multifaceted web of associations between pro Continue Reading...
In this regard, Selzer notes that, "Pan American World Airways was a great carrier and a foremost representative of the American way around the world. Its triumphs were one of the major reasons why English is the primary language spoken in air-traff Continue Reading...
S. domestic carriers are at period in the industry's history when these factors are already beleaguered by downturns in the global economy, increasing competition from international carriers, and the aforementioned high costs of energy. Chapter 2: T Continue Reading...
Environmental Issues Faced in 21st Century Aviation Reducing Communication and Coordination Tools and Metrics Technology, Operations and Policy Demand Aviation and the Environment Effects on the health Local Air Quality Climate Change Total Continue Reading...
Lufthansa Structure and Governance. Performance and Competition. Five-force analysis. Lufthansa is one of the oldest and most successful commercial airlines in the world, and is the fourth-largest in terms of passengers. However, the company has Continue Reading...
Aviation Business Ethics and Sept. 11 Industry Implications On September 11, 2001, nineteen terrorists passed through several security checkpoints at three United States airports and proceeded to hijack four commercial jets. The horror began at 8:45 Continue Reading...
Its proximity to Chicago as well as Milwaukee makes it convenient for southern Wisconsin and northern Illinois travelers. Noise Abatement Program: The O'Hare Noise Compatibility Commission (ONCC) is composed of a number of regional communities and Continue Reading...
Honolulu International Airport (HNL) is one of the world's largest, oldest, and most beautiful airports. As the principal aviation gateway of the city and county of Honolulu on Oahu in the State of Hawaii, HNL is also identified as one of the busies Continue Reading...
pros outweigh the cons of airport navigational systems upgrades. Specifically, the study conducts analysis of the perceived costs and benefits of maintaining legacy versus next generation (Nextgen) aviation terminal navigation systems (NAVAIDS). The Continue Reading...
Social Media Retailing Applications: Opportunities and Threats How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for Retailers Today? This study examines social business in general, how it developed and th Continue Reading...
The Fall of Pan AmWith very few exceptions, Americans can board an airplane today and travel to virtually anywhere in the world in mere hours but it has not always been that way of course. In fact, the U.S. did not even have an international airline Continue Reading...
market capitalization of 23.011 billion, Boeing is the nation's largest producer of commercial aircraft and the world's leading aerospace company. It operates in four principal segments: Commercial Airplanes, Military Aircraft and Missile Systems, S Continue Reading...
