5 Search Results for Consumer Behavior Self Image Congruence Affects Luxury Goods
Consumer Behavior: Self-Image Congruence Affects Luxury Goods Retail
The concept of luxury has been present in the society in various forms since the beginning of civilization. With very clear differences between the social classes back in the day, Continue Reading...
Swarovski & Luxury Fashion
Experiential Marketing
Use of 360 Degree Marketing by Swarovski
Merits of Experiential Marketing
Three Ds of Experiential Marketing
Strategic Experience
Swarovski: A Transition from Traditional Marketing to Experi Continue Reading...
"The second step is to develop a touch-point chain and gauge those with the greatest impact. The third step is to turn findings into project priorities. The final step is to implement and monitor." (Atwal and Williams, 2009 P. 343).
Uche (2009) pro Continue Reading...
Tourist Behavior Toward Nature-Based Tourism Activities
For most of the developing countries tourism industry is playing a very important role in boosting their economies. In 2004, it was found out that Asia Pacific was one of the fastest growing t Continue Reading...
In this case, the attitude towards the packaging confers a resonating attitude to the product itself -- packaging is also crucial for purchase decisions.
A study by Wakefield, Germain, and Durkin (2008), this time on the perception of smokers on th Continue Reading...