It was often said: "Sport is a religion in South Africa…South Africa is the most sports-mad country in the world" (Anderson et al. 2004).South Africa was banned from the Olympic Games in 1964 because it would only permit whites to represent th Continue Reading...
Ambush Marketing: Should Tough Rules be introduced to Protect Sports Sponsors? This is a paper that describes the concept of ambush marketing and outlines how it can be detrimental for the official sports sponsors of events such as the World Cup, To Continue Reading...
It's well-known that soccer, like religion, can provoke violence like hooliganism and tramplings at overcrowded, large stadiums, and this is what many Americans assume it is all about. "But soccer has also proved unique in its ability to bridge dif Continue Reading...
Interview With an Immigrant Profile of the Interviewee The immigrant who was interviewed for this paper is John Smith (not his real name). He is a twenty-nine-year-old male immigrant of Pakistani origin who lives in New York. Both his parents are f Continue Reading...
