998 Search Results for Direct to Consumer Marketing
Health Advertising
Introduction
Direct to consumer marketing for healthcare products is a controversial subject because of the fact that it brings together two very different worlds—the free market capitalist world and the health care world&mda Continue Reading...
Direct-Consumer Drug Advertising
Direct-to-Consumer Drug Advertising
Direct-to-consumer drug advertising of pharmaceutical drugs is a hot-button issue. Is it ethical, or does it lead to self-diagnosis and take advantage of people who have hope for Continue Reading...
Direct to Consumer Advertising
HISTORY OF DRUG ADVERTISING
THE DTC ADVERTISING PHENOMENON
CREATING DEMAND
DECEPTIVE ADVERTISING - A WOLF IN SHEEP'S CLOTHING
CAUSE OF DEATH
PROFIT
UTILIZATION, PRICING, AND DEMOGRAPHICS
LEGISLATION, POLITICS AN Continue Reading...
It is also important to identify to what extent such advertisements play on human emotions to evoke positive purchase decisions. Other ethical issues would include the extent to which such DTC advertising encourages consumers to circumvent the phys Continue Reading...
Direct to Consumer Advertising
According to a report by the United States General Accounting Office, "spending on direct-to-consumer advertising of prescription drugs has tripled in recent years," (Collins et al. p. 4). Consequently, spending on pre Continue Reading...
History of Direct to Consumer Advertising of Prescription Drugs in the U.S.
Imagine this: you are at home watching television one evening after work. As you casually flip through the channels searching for something interesting to watch, you notice Continue Reading...
Mass marketing vs. direct appeals
Mass marketing is clearly the superior strategy in marketing products such as computers. In the selection of computers, individuals wish to use systems that are technically forward and will not become out of date in Continue Reading...
Direct Selling
A lot of companies are resorting to marketing one-to-one or concentrating on a narrow niche. For this reason, the respective corporations find it preferable to make use of direct communication with their clients who are typically a sm Continue Reading...
Marketing and the Competitive Environment
Marketing objectives and approaches
Marketing focuses on the identification of the needs of the customers and working towards meeting these needs. Marketing activities involves primarily looking out for the Continue Reading...
Marketing in the Contemporary Organizations
The contemporary society is very dynamic and things change each passing day particularly propelled by the new inventions and technological improvements. There is provision for information to travel faster Continue Reading...
Partial cost recovery. This is an objective that might have interest for an organization that has other revenue sources.
Maximize quantity. The objective seeks to maximize the quantity of products/services sold or the number of customers in order Continue Reading...
Marketing
Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 D Continue Reading...
As Farrell (June 14, 2000) states: "The idea is to make milk the "cool" drink. The "mustache" still runs, with current stars such as Britney Spears." The success of such milk advertising to teens, it seems, represents an especially skillful endeavor Continue Reading...
JG's fashion style is characterized as a mix of the following genres: commercial, trend-based, art focus / cultural / theme-based, couture high fashion and mid-market. In essence, JG's fashion style encompasses from low to high fashion markets, his Continue Reading...
e. those that are contrary to the intent of the marketing material) are taken (Wesley & Barczak 2010). Psychological knowledge has allowed this balancing act in video game marketing to be much more finely tuned than it would be otherwise.
Ethica Continue Reading...
Integrated direct marketing -- a strategy that incorporates several different media or messaging channels around a common message, much like Disney's use of this technique to promote their movies and DVDs in conjunction with their amusement parks a Continue Reading...
In an online setting, Rowley suggests that marketers do not need to "speculate about customer needs" because they can use the Internet to download customer's buying profiles and enhance their customer service and product development strategies base Continue Reading...
Kodak decided to implement this initiative after conducting market research on the costs of printing at home. According to a study by InfoTrends, the greatest obstacle to printing at home is the cost of ink and supplies (Kodak, 2007). Another print Continue Reading...
Marketing Audit
A market research plan is the systematic study that deals with the gathering and analysis of the concerned data to assess the role of a certain company in the market and persuade the customers to by their products. Marketing research Continue Reading...
(Harris & Dennis, 2002, p. 72) These human factors will be explored in more detail below.
2.3. Human Barriers
As is evident from the above discussion, while many of the barriers to e-marketing are technological and demographic in nature, what Continue Reading...
Introduction
When it comes to healthcare marketing there are certain restrictions that have to be followed under U.S. law. For example, the FDA has rules for companies that want to market pharmaceuticals directly to consumers. Truth-in-advertising Continue Reading...
Marketing, Product Safety, and Intellectual Property
Legal and ethical considerations
Ethical issues
PharmaCARE intentionally bypassed the Food and Drug Administration when it established CompCARE a compounding pharmacy. This was done in order to Continue Reading...
marketing in Germany with marketing in the United States.
The United States Department of State provides cultural, political, economic and other information regarding the marketing opportunities in Germany. The www.export.gov site explains that Ger Continue Reading...
Marketing
Product Safety, And Intellectual Property
Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual
Ethics and legal issues refer to the morals and principles that govern the behavior and conduct of individuals or Continue Reading...
consumers' connectivity with the brands that has changed to fundamentally new ways in the today's time. The paper has discussed how the new and digital age has created an impact on the perceptions of the consumers due to which their ways of connecti Continue Reading...
marketing plan.
The mission statement of CCT is to encourage and cultivate the human spirit: one individual, one cup, and one community at a time. There are total 213 cafes that are currently operating in all the major cities of India and are owned Continue Reading...
MARKETING mean to you?
Marketing has a myriad of implications for a company or for an individual entrepreneur, or for a small company. It means that the producer of the product is telling consumers why they should purchase that product. It means th Continue Reading...
For the first 2010/2011 fiscal quarter ending Aug 31, FedEx Freight generated revenue of $1.26 billion, up 28% from last year's $982 million, but made a loss of $16 million -- down from an income of $2 million a year ago (2010, FedEx).
FedEx Corp. Continue Reading...
e. questionnaires and interview questions) in a manner that allows the researcher to explore specific areas of interest. For example, if the researcher wants to know what aspects of their products or services are most valuable to consumers, the surve Continue Reading...
For instance, approximately 33 per cent of Thailand's water sources are categorized as having poor quality and the phenomenon is considered a serious environment problem. Moreover, Thailand is ranked among the last Asian countries based on amounts o Continue Reading...
Peer Discussion I think you make a very important point that without intermediaries many organizations cannot thrive. Depending upon the reputation of the product and the industry of the organization, marketing intermediaries are often necessary for Continue Reading...
Marketing Canon: Approaches Based on Principles for Influencing Decision Making in Firms
Operating in several geographical locations, quite a number of firms have many product lines, which many marketing scholars believe are ever confronted by myri Continue Reading...
Consumer Behavior: Purchasing Local Baby Food vs. Imported Baby Food in Ethiopia
Literature Review Description
A systematic review of the literature is provided in this chapter in order to develop informed and timely answers to the study's guiding Continue Reading...
Marketing Plan
Current Marketing Situation
Product
The personal computer (PC) is designed to increase convenience of computing aspects employed by consumers. In particular, this product is purposed to enable the consumer to undertake several funct Continue Reading...
Marketing Plan for Coca-Cola
Marketing Plan for Coca Cola
Coca-Cola, the most valuable brand in the beverage industry has the largest customer base, the strongest brand image, and a huge supply chain and distribution network all over the world. The Continue Reading...
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries.
3.2: Integrating Pricing strategy with branding strategy
ATC will use a unique brand position to ensure that c Continue Reading...
Marketing Sports Drink
In today's current marketplace, there is stiff competition among sports drink manufacturers. Our company has developed a product with an edge on the competition. The product is a sports drink that comes in a container that eff Continue Reading...
Programs is another element of the new four Ps. The company needs to have two programs. The first is that the launch program. The company needs a strategy to bring this product to market, and it needs to have a program that will allow it to gain ex Continue Reading...