The retailers were chosen for their relative homogeneity to enhance the reliability and validity of the instrument results. Initial contact was made by means of a three-wave mailing. The first wave included the questionnaire and cover letter, the se Continue Reading...
Smart, D. & Conant, J. (2011). Entrepreneurial orientation, distinctive marketing, competencies and organizational performance. Journal of Applied Business Research. Vol. 10 (3) 28-38. This article seeks to find a correlation between organizatio Continue Reading...
Those conditions are understood. Both academia and the market are in agreement that the CMO does matter in a number of different situations. Therefore, the question of whether or not a female CMO affects firm performance is very much a valid one. T Continue Reading...
Proctor Innovation Strategy for Innovation at Proctor & Gamble It may seem self-apparent to speak of Innovation as an aspect of a business process or of business process re-engineering. Indeed, it is perhaps a common misconception that innovati Continue Reading...
