GoPro Social Media
The Gopro camera is an action-oriented personal camera that can be mounted virtually anywhere and record spectacular action sequences with stillness and clarity never before possible through the use of handheld equipment. Gopro Continue Reading...
Marketing in the Age of Digital Media: The Advantages and Disadvantages of Social Media as a Marketing Tool
Introduction
Digital media has revolutionized the way in which marketing is conducted. New media has transformed the landscape of advertising Continue Reading...
Introduction—Case Synopsis
NIVEA is brand produced and sold by Beiersdorf, a global skin and beauty care company that has been in operation for over a century. Beiersdorf’s goal in the UK was to get its products as close to consumers as p Continue Reading...
Social Media Strategy Analysis
GoPro is renowned for using social media—in particular YouTube and Twitter—to draw attention to its cameras, especially its Hero brand digital video cameras. By using footage filmed by people who purchased t Continue Reading...
Pro: Form, Function and Inspiration
GoPro refers to a form of a tiny, professional camera which captures HD footage and which is extremely lightweight and extremely versatile. It is marketed most strongly to adventurers and travelers along with pro Continue Reading...
The Potential for GameStop to Create a Strategic Alliance with GoPro
GameStop has partnered with companies like Cricket and Apple via SimplyMac in the past in order to sell phone subscriptions and Apple devices. Now, with the next generation of consu Continue Reading...
Introduction
When deciding upon marketing strategies to be used for a hotel business in order to attract new clients, a hotel must identify that which sets it apart from other competing hotels. The essence of any successful marketing campaign is the Continue Reading...
Growing Market Share at Olympus
When you can buy a Barbie doll that doubles as a video camera, I think that it's official that anything can be a camera. -- Jason Griffey, 2012
The heyday of amateur single lens reflex cameras and developable film h Continue Reading...
Business Proposal YOLO
Marketing Plan
YOLO will use social media to address the 4 P’s. Since YOLO’s business strategy is all about differentiating itself from other club competitors by being a “pop-up” night club that sets up Continue Reading...
YOLO Concepts
Introduction
A majority of businesses prefer to maintain the same status quo and they prefer not to make any drastic changes that would result in changes in the way they conduct their operations. This holds true in the entertainment ind Continue Reading...
Advertising Q’s
What does it mean to say that “money is invested in advertising?” Is all advertising an investment? Illustrate.
When one says that “money is invested in advertising” it quite literally means that money is Continue Reading...
Executive Summary: Annual Marketing Plan
Introduction
The annual marketing plan for the local law enforcement organization Ft. Mitchell Police Department is based on the budget of the department, which is financed by the public: state, local and fede Continue Reading...
Case Analysis of Chipotle
Introduction
This case analysis of Chipotle (CMG) examines the industry in which the restaurant has risen and looks at the company’s background and core values. The problem that the company has encountered in the last Continue Reading...
Google Glasses
The digital world of communications that we are now living is not only the making of its creators; it is not without the active connivance of, if initially tentative, acceptance of we, the users. The creators of this digitally contriv Continue Reading...