IKEA, one of the largest furniture retailers worldwide. This text provides a synopsis of the article and commentary on the company's product strategy and product range. IKEA was established in 1943 in Sweden by Ingvar Kamprad, originally as a mai Continue Reading...
2) What would Edwards hope to gain from such a strategy? The new marketing strategy could serve to bring a greater customer base to the company. Case study: Dogfight over Europe (J.Rivkin, Harvard Business School case no. 9-700-115 / 116/117, rev Continue Reading...
The stylishly designed, low cost furniture is appreciated by many customers. Even in the recession, IKEA was still able to maintain sales growth. IKEA has used word-of-mouth as their marketing strategy, and customer loyalty is the major component o Continue Reading...
Future of IKEA / IKEA: Challenges and Solutions IKEA IKEA was started just before the end of the Second World War. Ingvar Kamprad who was in his late teens at the time, named the company after himself, his farm named Elmtaryd and the place where he Continue Reading...
