The analytics that each of the league's teams marketing departments use also pinpoint the most and least interesting aspects or content (both digitally written and video-based) delivered across the website and microsites. The league marketing teams Continue Reading...
NBA Lockout 2011 The National Basketball Association (NBA) locked out NBA Players on July 2011. According to the U.S. Professional Sports Market & Franchise Value Report (12), this situation occurred when the owners and players were not able to Continue Reading...
Basketball Psychological and Sociological Aspects of Basketball Basketball is not only a sport but a massive cultural institution, both in the United States and abroad. Over the past three decades, the sport has grown exponentially in global popula Continue Reading...
In approaching sports marketing, many advocate what is called the 'JOBS' approach: What 'job' is the product doing -- what fundamental problem is your customer trying to solve? What objectives do your customers use to evaluate solutions? What barri Continue Reading...
Marketing of NBA Since the last twenty years there has been a dramatic change at the North American professional sports organization. A change in the business setting of professional sport in North America has caused in the extensive implementation Continue Reading...
Scully and Noll dispute that the dispersion of victory could be calculated by evaluating the real performance of a group to the performance that would have happen if the group had the greatest degree of competitive equilibrium in the logic that all Continue Reading...
Introduction Nike is a world known company which deals and supplies footwear, accessories clothes and equipment to different clients. The company also offers services and marketing to many countries around the globe. It has more than 1400 opened sto Continue Reading...
Membership in an exclusive, elite privileged club of those who own "the best" -- something that not just anyone can have. To wear Nike Air Jordans was to reify a sacred experience. It was a vehicle to feeling as if one were the hero figure, Michael Continue Reading...
Business Plan for Oakland's Women Basketball Team Women's National Basketball Association (WNBA) WNBA's Business strategy Analysis of the industry and business environment Porter's five analyses Pest analysis Value proposition The new Oakland' Continue Reading...
Strategic Decision Making Process at Anheuser Busch This paper will take a look at the strategic decision-making process that made Anheuser Busch "King of Beers" and outline strategies needed to stay there. Beer sales are under pressure, but Anheus Continue Reading...
By virtue of the fact that sports such as baseball and football in the United States had begun to prove themselves enormously popular and profitable, the intrusion of sponsorship and advertisement as a regular element of the game had begun a century Continue Reading...
Sports and popular culture (NFL/NBA) Prelude Pop Culture Popular culture entails all forms of mass communication such as: Newspapers Radio Magazines Music Books and Cartoons and comics Advertising It is somewhat different compared to higher Continue Reading...
TICKET PRICES AND ATHLETE SALARIES NEGATIVELY AFFECTED PROFESSIONAL SPORTS? Professional sports are a multi-billion dollar global industry and these events contribute a great deal to a nation's economic performance. As the global economy continues Continue Reading...
26). The fan culture that sprouts up around MediaSports is a curious social phenomenon. While there were no doubt fans of ancient Greek athletes who booed for their most vilified opponents from the rafters, the obsession with sports in modern societ Continue Reading...
Their activities and support of the foundation; enable the league to demonstrate a higher purpose which is of greater social value. (Ferriter) In the majority of cases, the NFL is using the various high profile marketing events to illustrate the im Continue Reading...
Australian Sport Industry What is sport? Review relevant definitions of sport and build a definition that you can justify and apply to the evolution of the sporting industry and the evolution of the management of it. In my understanding, sport usua Continue Reading...
Cornell Sports Marketing Strengths of Company and Most Important Competitor Internal Analysis-- Factors: Strengths Sales & Marketing: Homogeneity in market of market, in the sense that all competitors and fan base are Cornell associates, makes Continue Reading...
International Association of Amusement Parks and Attractions (IAAPA) 319 million people attended Americas 450 amusement parks, which grossed over $9 billion in revenues in the year 2001.1 ("The U.S. Amusement Industry," 2002) Amusement Parks are an Continue Reading...
Turkey, clearly has a proud and longstanding history with sports and sports enthusiasm. Sports, as a cultural access point in fact is written into the Turkish constitution, as an aspect of cultural and personal growth goals for the entire nation. T Continue Reading...
Celebrity Endorsement Strategy: An Investigation Using Nike's relationship with Federer as an example, the paper analyzes the use of celebrity endorsement strategy of the brands beginning from choosing the right celebrity figures until the final re Continue Reading...
Odor Beaters Athletic Shoes The market for athletic shoes has grown into a multi-billion dollar global enterprise in the last several decades. Athletic shoes comprise about 33% of a $48 billion market, growing annually (National Shoe Retailers Assoc Continue Reading...
The case is written in a simple but comprehensive manner, focused on the main highlights of Nike's activity. It is useful for the specialized economists as it presents real and clear facts, but it can also be useful to the novice economist or the s Continue Reading...
Academy Sports + Outdoors Project Charter The project charter for this plan, "Operation Midnight Basketball" for Academy Sports + Outdoors, is provided below. Identification: The official name of this project is "Operation Midnight Basketball" t Continue Reading...
The classes are designed to move at the speed and skill of each student. Kids on the move Program This would be a program geared more toward the overweight teen between the ages of 13-18. This will help obese teenagers lose weight and become fit. Continue Reading...
The primary competitor for the new indoor softball and baseball facility would be the Suffolk County Police Athletic League, which is a long established and traditional facility. They offer a wide variety of sports, including baseball, softball, fo Continue Reading...
Improved communication constitutes one of the threads needed for mending the rift between those individuals responsible for advertising and Boomers. To bridge the apparent generational divide and begin to craft commercials that connect with Boomers Continue Reading...
Sports Management The subject of sports is today not a method only for individuals to get enjoyment from it, but sports has become an important method for individuals also to maintain fitness and thus contribute to his being able to perform as per r Continue Reading...
This second violent incident forced Stoops to take a harder stand against one of his most popular players and suspend him." Sooners used a crisis management plan to deal with the university's decision, in an effort to prevent bad publicity for the Continue Reading...
Forty-eight percent of commercials that had violence in them were advertisements for movies; 38% were advertisements for television programs. The conclusion that Tamburro comes up with is that "parents should remain present during commercials" or a Continue Reading...
Without a doubt, the behavior of the basketball stars in the nineties heightened the reputation of the African-American community, and brought basketball into mainstream prominence. They proved their black masculinity through both leadership and sta Continue Reading...
Football A recent poll by Harris Poll showed that professional football -- the NFL -- is the most popular sport in the United States. The sport was cited as the favorite by 36% of respondents (SBD 2012). This is up from 24% in 1985. The same poll no Continue Reading...
Each of the five continental volleyball confederations has at least one affiliated national federation involved in the Olympic Games (Montgomery p 20). The U.S.S.R. won men's gold in both 1964 and 1968. After taking bronze in 1964 and silver in 196 Continue Reading...
On the other hand, we might be able to "incubate" a cable network by playing a Thursday night series of cable games, and such a network could be a long-run success that would strengthen our product as well." (Tagliabue, 2004) Tagliabue states that Continue Reading...
This strategy of customization increases sales and profits per pair of shoes produced. Successful Acquisitions and Partnerships Nike acquired Official Starter Properties and Official Starter in later 2004. These two entities were the sole owners a Continue Reading...
The growing numbers of Americans who regularly flocked to these municipal golf courses convinced municipal governments that the sport was here to stay and that additional investments were warranted, and existing municipal golf courses were expanded Continue Reading...
Nursing Tasks, Methods, And Expectations State of the Industry The Art and Science of Nursing Relative Pay Scales Male Nursing Roles Sex Stereotypes The Influence of the Nationalized Healthcare Debate Proposed Methods toward Recruiting Nurses Continue Reading...
For any strategic planning activity to be effective there must be the ability to quickly define process-level changes to increase competitive advantage. Mintzberg's critique of the strategic planning process is illustrated in the shortcomings of the Continue Reading...
IMG "International Management Group / Evolution of Sports" International Management Group (IMG) is the diversified group which believes in enhancing the career and talent of others. It handles business in many diversified fields such as sports, fas Continue Reading...
