Sharon Begley and Published in Essay

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Such examples are represented by combinatorial bidders that must purchase a combination of items by using and increased level of information, and by individuals that must decide on what house to purchase, based on certain information. In the case of bidders where numerous types of information were required on the items they intended to purchase, it has been observed that they were not able to make the correct decision from the business point-of-view. Instead, they purchased less efficient items at higher prices. In the case of customers that wanted to buy a house, it has been observed that people that made their decision during activities that are not characterized by increased volume of information were able to select the house that offered the best conditions in accordance with the price.

The author also presents the effects of excess information regarding people's ability to think and to make decisions.

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Some of the people that received excessive information experienced total failure to decide. In other words, they were not able to make a decision, not even a decision that was not correct. The article explains that such situations take place because the brain's working memory is reduced. In addition to this, the brain cannot absorb this information because it is not allowed the relaxation required by the unconscious processes that must take place in order to develop efficient decision making processes. The article provides explanation on the significant effects that increased information levels have on people's ability of making decisions. Therefore, it is important to use the information provided by the article in order to improve the decision making process.

Reference list:

1. Begley, S. (2011). I Can't Think! Newsweek Magazine. Retrieved February 26, 2012 from….....

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