Shearwater Adventures Case Study 1. Research Proposal

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The
size of suppliers varies from small local operators to large full service
operators. The number of suppliers reaches 250,000 worldwide. Given the
nature of activity, there is little threat of supply shortage. There is
high differentiation among suppliers. Overall strength: strong.
Substitutes. There are no direct substitutes in this market. Overall
strength: fierce.
Rivalry. There is a large number of competitors, but they vary from
small operators to large businesses. The price range and the services range
varies in accordance with operators' size. Overall strength: strong.
The strongest force that has the greatest effect is competitive
rivalry. This force basically establishes the market, the prices, the range
of products, and the evolution of each player. The weakest force is
represented by the substitutes force. 3. Industry driving forces.

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The main driving force in this industry is
represented by customers. Suppliers must adapt to customers' preferences
and possibilities. Also, this industry in connected with tourism. When
tourism decreases so do the extreme sports industry. Other driving forces
in this industry are represented by macroeconomic factors, like inflation
and prices. Even so, the industry is a promising one, as it is still in the
emerging stage, with expansion and growth opportunities.
4. Key success factors. Customer service capabilities are quite
developed and are expected to develop even more in the future. Customer
services are various, in accordance with prices. Product innovation
capabilities are quite elevated. The most important factor that can
influence success in this industry is represented by advertising. A well
known and respected….....

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