Siebel Systems Case Study the Research Proposal

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This modularity of their applications will allow them to be more aggressive on pricing, and also tackle the second strategic weakness they have today, which is the gulf between what they say customer satisfaction is and what it actually is (Elgin, Sager, 2003). Redefining the implementation methodologies is critical for Siebel not only from a customer satisfaction perspective but also from a customer referenceability one as well. Third, Siebel needs to look at SaaS as the new platform of choice for integration platform solutions including UAN (Jones, Schwartz, 2003) and the delivery of highly specific vertical market applications that will resonate with customers in the midst of the recession that was occurring at that time (Schwartz, 2003).

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Finally Siebel must become more transparent and genuine in their dealings with the analyst community as they are clearly seen as out of touch by AMR Research (Kerstetter, 2003) and Gartner. The bottom line is that Siebel, while very profitable and excellent at enterprise software market, is rapidly becoming an anachronism in a very fast changing enterprise software market......

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