Sports Marketing Plan
one-on-one marketing, active fan engagement, user-generated content, unstructured communication, and informal language, making them ideal for sports marketing (Bruton, 2016). Indeed, social media has changed the way marketers and consumers interact. Given the extensive loyalty they exhibit towards their favourite teams or players, sports fans increasingly desire to be engaged in a more intimate, unstructured, and real time manner. Social media enables this at a significantly low cost. It allows fans to interact with brands at a more personal level. For the desired outcomes… Continue Reading...