of social media are contingent on the type of networking platform, its features, and the organization itself. Since their inception, social networking sites have been known to play a critical role in improving the communication and productivity of compliant firms. In the contemporary society, the fire service also uses mainstream social networking platforms for receiving and disseminating information. The traditional reliance on print media as a source of information has faded away as social media provides an unlimited amount of data at a mere keystroke. With the help of media sources, firefighters are linked to the outside world and their communication is not limited to scanners and radios. Social media… Continue Reading...
Indeed, as McGoldrick (2013, p. 49) observes, “Facebook and other internet-based social networking sites (SNSs) have revolutionized modern communications.” Some of the most popular social media platforms in the country include, but that are not limited to, Twitter, Facebook, LinkedIn, etc. It is important to note that unlike in the physical world where relations between people are governed by various social rules and etiquette standards, relations on social media tend to present a limitless and unrestricting facade. In recent times, some countries have attempted to limit the way people relate on social media – even closely monitoring content in an attempt… Continue Reading...
provided guidelines, which endeavor to counter these risks.
Trends in social media in the healthcare management industry include social networking sites. The evolving social networking environment has provided a platform where professional medical communities have engaged on different issues. Besides, these systems have also provided secure access for members while blocking nonmembers from accessing critical areas. Furthermore, they have been funded through research funding, professional associations, as well as advertising revenues as seen from Sermo and Doximity, which are restricted to the physicians' network community. Moreover, the Medical Directors Forum allows medical directors to engage in a peer-to-peer interaction within a secure and verified environment. Undergraduate students and… Continue Reading...
(Mintz, 2016).
3. The 2011 National Business Ethics Survey defines "active social networkers" as people who spend more than 30% of the workday participating on social networking sites. According to the results of the survey, active social networkers air company linen in public. Sixty percent would comment on their personal sites about their company if it was in the news, 53% say they share information about work projects once a week or more, and more than a third say they often comment, on their personal sites, about managers, coworkers, and even clients. What are the dangers of such behavior for the employee and employer?
There are dangers for both employees and employers with respect to… Continue Reading...
(Work) Employee Communication and Monitoring
According to Miller and Hollowell (2016), “the emergence of Facebook and other social networking sites has created a number of legal and ethical issues for businesses” (p. 98). In the recent past, there have been instances of people being fired because of posts or utterances made on their social media accounts. This is more so the case given that the line between professional life and personal life is increasingly being blurred, thanks to the prevalence of social media. One such instance involved Ashley Payne.
Summary of the Case
Payne, a high school teacher, was forced to resign from her teaching position after… Continue Reading...
media cannot be ignored. Social media has particularly become a vital marketing tool for sports marketers. Facebook, Twitter, and Youtube and other popular social networking sites enable two-way communication, one-on-one marketing, active fan engagement, user-generated content, unstructured communication, and informal language, making them ideal for sports marketing (Bruton, 2016). Indeed, social media has changed the way marketers and consumers interact. Given the extensive loyalty they exhibit towards their favourite teams or players, sports fans increasingly desire to be engaged in a more intimate, unstructured, and real time manner. Social media enables this at a significantly low cost. It allows fans to interact with brands at a more personal level. For the desired outcomes… Continue Reading...
Lastly, effective brand ambassadors promote products using their accounts on social networking sites, where they create awareness by word of mouth and offer details on novel products/services’ features (Sonntag, 2017).
Incident background
The key responsibility of an individual who is made the face of a company is representing it positively – i.e., bringing positive publicity for the company. The company’s reputation suffers if any undesirable action or speech is performed by the brand ambassador. Such errors have adverse effects and generate unplanned crises. Consider, for instance, former deceased Fox News head, Roger E. Ailes’s case. Ailes may be credited with… Continue Reading...
