Society Facebook Has Over 123 Essay

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Social networks are emerging as a powerful and sophisticated new kind of marketing channel. Marketing is becoming precise, personal, and social: social networking sites are giving marketers new abilities to hypertarget campaigns using profile information, engage community members by tapping into social capital within friend groups, and systematically cultivate word-of-mouth marketing across their existing customer base (Shih 81-82).

Hypertargeting through social networks like Facebook is an important part of the new way of advertising. What is so different in the Facebook age of marketing is that through Facebook people end up sharing a lot of demographic information about themselves, as well as "psychographic information" (Shih 83). Shih (83) notes that it is considered normal to share your birthday, your religion, your hobbies, your political views, and even your relationship status.

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This means that through hypertargeting, ads can now reach individuals whom they are specially designed to influence.

Facebook has changed society in such a profound way because of its ability to assist marketers in making sure that the people whom the ad was created for see the ad. Before Facebook, marketers couldn't control who saw what; they could only hope that their ads would eventually be seen by the people who wanted to buy what they were selling. With the era of Facebook comes a new era of a consumer-driven society. Now more than ever, consumers will be specifically and personally targeted by marketers, thanks to the information that they have revealed about themselves on Facebook.

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