Southwest Airline Has Emerged As Term Paper

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Alternative Strategies.

The company should focus on expanding its service trans-North America, and should further look into the possibility of launching trans-Atlantic operations. The company at the same should start dealing with Boeing for the purchases of advanced aircrafts.

The company should emphasis more on providing insurances of the passengers.

The advertising campaign should be evolved with new spirit irrespective of how well the come performs; the advertising campaign should be in run.

The employer has to be pushed, and it is important for the executives to work and handle the employee in cordial and healthy environment i.e. fun and love.

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The present CEO and his secretary have renewed their commitment towards achieving all possible alternatives, and have taken concrete measures in this regard.

Recommendations.

The company has to handle it rival with more convincing manner, it is equally important to avoid repeated court battles.

The company should start expanding itself internationally

The company should continuously promote an environment of love and fun.

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