Coca Cola Mission Vision and Values
and once owned fast food franchises, so there is a certain statement of intent with respect to being a beverage company embedded here. The second clause reflects the brand personality. The company's products aren't particularly good in any objective way, but the marketing around them is universally upbeat and positive. Further, this clause can have internal value as well – optimism and happiness as part of the mission can be expressed internally, such that employees who are in different states of challenge and conflict can view this as an imperative and maybe keep things more upbeat than they normally might. The… Continue Reading...
