Strategic Management the Key Risks Thesis

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The differentiated strategy was the means by which FedEx launched its business. At the time, there was no overnight courier business. The speed and efficiency of FedEx's service offering was entirely differentiated for the first decade or so of the company's life. Intelligentsia Coffee from Chicago is an example of a focused differentiated firm. They have a niche in the ultra high-end coffee market. Intelligentsia produces, for example, single-estate coffees that appeal to customers who find Starbucks too mainstream for their tastes.

4) the four criteria of sustainable competitive advantage are that the advantage is valuable, that it is rare, that it is costly to imitate, and that it is non-substitutable.

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For example, at Southwest Airlines they have a culture from which they derive value, it unusual for the industry, is hard to imitate and which cannot be easily substituted for with other typical industry activities. While no advantage is inherently sustainable forever, an advantage can be sustainable for a long time, and a firm with multiple such advantages will be highly….....

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