Strategic Marketing Essay

Total Length: 553 words ( 2 double-spaced pages)

Total Sources: 3

Page 1 of 2

Strategic Marketing

In answering the question of what role marketing plays in the overall strategic planning process, the foundational elements of what lead to enterprise formation, systemic and highly integrated people, process and systems need to be taken into account. The coordinated and tightly synchronized aspects of people, processes and systems need to be governed by a vision and objective if any enterprise is going to stay unified in the pursuit of its goals (Anderson, 1982). This orientation of coordinated activity across all series of resources, processes and both automated and manual systems requires that the compelling vision of an enterprise have a customer-centric purpose (Payne, Frow, 2005). As the purpose of an enterprise stays centered on the customer, all ancillary and related systems will also reflect the prioritization on the delivery of value first above any other.
At its most fundamental level, marketing plays the crucial role of galvanizing all people, processes and systems into a unified platform designed to meet and exceed customer needs (Cravens, Piercy, Baldauf, 2009). This approach to organizational design by way of strategic planning is unlike any bureaucratic or institutional approach, as a market-driven strategic planning process will yield a market-driven enterprise. At its most fundamental level, the contribution of marketing to the strategic planning process is to unify the diverse elements of a corporate strategy so they all combine to deliver excellent customer value and experiences. The continual evolution of a market-driven strategic plans within a business also bring a more unified focus on customers 'needs.

When a strategic plan is based on internal requirements or is inward focused on costs or only a series of internal metrics,.....

Show More ⇣


     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


Related Essays

Haiti Health Marketing Plan

useful, and how the institution is viewed by its various publics - contributors. Strategic Marketing Healthcare planning must be approached with the idea that it is a dynamic process rather than a set of fixed or increasing subscriptions. Its final goal for hospitals, are efficient healthcare services and quality at a justified level of price. A diversified program with exceptional physicians and satisfied patients must be established as a first step and high priority. Due to lack of enough and proper healthcare in Haiti, Haitians suffer from diseases that can easily be prevented. For example, type II diabetes remains a prevalent and preventative… Continue Reading...

Ethical and Legal Considerations Intellectual Property and Product Safety

for marketing in order to succeed. Indeed, while some of the strategies used may be written, some businesses use unwritten strategic marketing plans. Embracing marketing ethics makes sure that all stakeholders remain in a balanced and sustainable association. When ethical standards are violated by a business, it hurts the relationship that exists with the consumers and other important stakeholders. The drugs segment of business is even more sensitive because the products produced by such entities as PharmaCARE hold the potential to harm the consumer in significant ways if ethical and legal considerations are adhered to, to the letter and spirit. Owing to the dangers inherent in such products, international standards… Continue Reading...

sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Strategic Marketing" (2013, October 22) Retrieved May 21, 2025, from
https://www.aceyourpaper.com/essays/strategic-marketing-125297

Latest MLA Format (8th edition)

Copy Reference
"Strategic Marketing" 22 October 2013. Web.21 May. 2025. <
https://www.aceyourpaper.com/essays/strategic-marketing-125297>

Latest Chicago Format (16th edition)

Copy Reference
"Strategic Marketing", 22 October 2013, Accessed.21 May. 2025,
https://www.aceyourpaper.com/essays/strategic-marketing-125297