Supply Chain and Its Use in Transport System Case Study

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Transporation in the Supply Chain

Transportation in the Supply Chain

Brinkmann Grill

The company chosen for this project is Brinkmann, a grill manufacturer. This upstream supply chain consists of a variety of raw materials, including various plastics, porcelain, iron, stainless steel, paper, cardboard and other such materials. Suppliers according to the final design required by Brinkmann manufacture the raw materials used. Brinkmann packages them but the end consumer performs the assembly.

The extended enterprise supply chain consists of all suppliers back to the raw materials. The OEM manufacturers of the different parts must contract with raw materials suppliers in order to receive the materials that they need to create the different components of the Brinkmann grills. This means that for Brinkmann to have a fully-optimized supply chain, it must know that its suppliers are going to have fully- optimized supply chains of their own.

The materials are produced by creating the final material, and then using moldings to create the necessary shape for the final part.The reality is that many of the raw materials that go into a Brinkmann grill might not come from the U.S. At all, nor may many of the constituent parts. The basic minerals and paper products are produced all over the world. There does not appear to be any bottlenecks -- no supply shortages have been identified and all inputs are common.

Downstream, the company sells via a number of retail channels.

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It ships boxes containing finished but unassembled grills, which aside from display models are assembled by the end consumer. The grills are typically trucked to the retailer, as most of the retailers are large and run their own logistics. There are some distributors used in the downstream supply chain as well.

The EESC diagram for Brinkmann grills is as follows:

key.

i) Outdoor grill mode

ii) Uniflame

iii) Wiring diagram of Blazn grill

iv) Stainless steel Rotisserie grill

Rail

This involves the conveyance of goods or passengers by the use of wheeled vehicles that are specifically designed to run along railways or rail roads. This mode of transport is rapid, efficient when it comes to energy use but at the same time it is capital intensive as a mechanized mode of land transportation. Trains are quite heavy and therefore it is an appropriate means of transport for brinkmans grill especially for the raw materials and final products since they products are relatively heavy hence can be easily carried by the use of rail. Therefore, for a particular volume as well as heavy equipment shipping as well as transport the movement of railroads is cost effective. Over the years super load rail shipping has been termed as being safe, more dependable and quite quick.

Inland waterways

This is the movement of cargo inland and through intracostal waterways by barge. Inland….....

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