T Mobile Marketing Plan Marketing Plan

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Action Plan

The marketing plan will be executed by way of setting a budget, and time frames. Then, the difference personnel who will need to implement the plan will be identified, and given tasks associated with this marketing plan. Furthermore, there will be a set of objectives that will guide the different team members with respect how what they are trying to achieve in implementing the marketing plan.

Responsibility

There are hundreds of individual tasks, but there are also hundreds of different people working in marketing for T-Mobile. There are content creators, digital marketing personnel, there are strategists, managers and analysts, all of whom will contribute to the effort. The marketing strategy for T-Mobile requires a lot of people to execute, so it is important that each functional manager reports back to an executive in charge of the strategy, to highlight the work that their team has done, in particular the tasks that have been completed and whether target metrics were reached.

Timelime

The timeline for the marketing plan for T-Mobile is long-run. The company's goal is to generate greater brand awareness and particularly to establish a brand image with the consumer, so that the next phone/plan purchase cycle, they look at what T-Mobile has to offer.

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The weakness that the company has with respect to its network needs to be downplayed in the mind of the consumer.

Budget

The best way to set a marketing budget is to work backwards. First identify what the expected lifetime value of a customer is, and then work back to determine what an appropriate acquisition cost should be. An effective marketing plan will deliver the targeted number of leads within this context. In the case of T-Mobile, the leads are likely to be people who come from competing telecom providers, so they need to be converted on relatively quickly. The budget has to be set in a way that this strategy is profitable –and it is the job of the marketing department to ensure that it is.

Measurement and Control

The metrics that drive strategy need to form the basis of measurement for success of this strategy. These measures will include the raw number of leads, the quality of leads, the cost per lead, and the cost per customer. The latter….....

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