Tablet the $50 Aakash Tablet Research Paper

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They are Canadian, so dealing in Canada and the U.S. is easy for them. Only Venezuela would have represented a challenge. Arguably, with a socialist government in place there, the degree of difficulty is higher than in Colombia. However, modest success in Venezuela is a small sample size from which to gauge the ability of the company to sell the Aakash in Colombia.

Another point to take into consideration is that the Aakash is a new product. Data Wind has not even sold it in India, or has just begun to in the past few days. While there is considerable buzz about the product in the Western media, this does not necessarily translate into a successful product, as the Tata Nano experience indicates (The Economist, 2011).

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Overall, Data Wind's international experience is hard to gauge because of the small sample size. The company has operated internationally, including both marketing and government cooperation in R&D, but it has only been around for ten years and has been a small company for most of that time. The Aakash is its first attempt at marketing a tablet, so it has no international experience with this product to draw upon either. While the company has an international outlook, its lack of experience may hold it back in the Colombia market.

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