Targeted Marketing Ethical Implications Discuss Essay

Open, View, and/or
Download this Document

Total Length: 550 words ( 2 double-spaced pages)

Total Sources: 1

Page 1 of 2

For example, fast food companies' decision to target African-Americans and Latinos in their promotional campaigns may play a role in the higher rates of obesity amongst these groups. Individuals who are more likely to be poor, have less access to nutritional information, and find it difficult to obtain healthy food without greater effort may be more vulnerable to such messages. "African-American youth viewed 50% more fast food ads on TV than white youth… McDonald's website, 365Black.com, targeted African-Americans specifically through content celebrating their culture" (Targeted marketing, 2011, Fast food facts). This can cause the targeted group to suffer the effects of fast food overindulgence disproportionately compared to other groups in society. Already marginalized and suffering greater health consequences, because of centuries of economic and political oppression, African-Americans find themselves once again victimized by ads that encourage them to pursue unhealthy eating patterns.

Stuck Writing Your "Targeted Marketing Ethical Implications Discuss" Essay?

View All Our Example Targeted Marketing Ethical Implications Discuss Essay

Have A Custom Example Essay Written

Latinos are similarly being targeted with Spanish language advertisements for unhealthy foods like Dominos and Taco Bell in greater proportion than whites.

The health consequences for society, in terms of the inequalities that are perpetuated are not, one might argue, the company's responsibility. However, a company does have an ethical burden -- and a legal one -- not to make false claims or misrepresent the product. Just as a company cannot falsely claim a cereal is healthy because consumers lack the likely nutritional knowledge to fully research all of its ingredients, companies must show special sensitivity when marketing to demographic groups who may lack the ability to reasonably evaluate its claims......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Targeted Marketing Ethical Implications Discuss" (2011, March 06) Retrieved May 20, 2025, from
https://www.aceyourpaper.com/essays/targeted-marketing-ethical-implications-11244

Latest MLA Format (8th edition)

Copy Reference
"Targeted Marketing Ethical Implications Discuss" 06 March 2011. Web.20 May. 2025. <
https://www.aceyourpaper.com/essays/targeted-marketing-ethical-implications-11244>

Latest Chicago Format (16th edition)

Copy Reference
"Targeted Marketing Ethical Implications Discuss", 06 March 2011, Accessed.20 May. 2025,
https://www.aceyourpaper.com/essays/targeted-marketing-ethical-implications-11244
   

Open, View, and/or
Download this Document
order custom essay example