Viability of a Business Proposal in Order Business Proposal

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viability of a business proposal in order to entice investors and their hard earned dollars. There are currently a number of small, medium and chain store outlets that specialize in retail sports equipment. It is the researcher's belief that competing against these institutions can be accomplished in a profitable manner if two things are concentrated on. Those two items are; 1) that the store offer sports equipment that is priced for the low-income and financially destitute individuals, and 2) that the sports equipment offered to these consumers be manufactured with social conscience and environmental safety issue foremost in mind. Many business' do not worry about such items, and there seems to be a niche for a company that does so. It is hypothesized that the business objective can be profitably attained even focusing on these two anti-business components.

Current literature provides much in the way of negative perceptions of low-income consumers.

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As an example "recent research suggests that individuals may not accurately estimate their own financial status" (Moulton, Loibl, Samak, Michael, 2013, p. 376). If consumers have difficulty in determining what their financial status really is, does that translate into the thought that they are perceptive enough to know a good deal when they discover it? It is the researcher's contention that consumers with low-to-moderate income do understand the value of the dollar, and because they are priced out of the sports equipment realm, supplying them with low-priced equipment will entice them to purchase more from the company, not less. Of course, that's assuming they have the funds to do so, and that they are more inclined to purchase sports equipment than they are food and housing. This report will show if such thinking is viable or not.

To take the objective one step further, the researcher plans on judging the viability.....

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