Web Content Monetization Software Operations Business Plan

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D. Facilities, Equipment and Improvements

For the proposed venture all that is needed is an office with high speed Internet, meeting rooms and proximity to the primary customer base. Programming, professional services, marketing, sales and service can be run out of a standard office building. The requirements for the data center hosting the Web content monetization suite of applications include security, SLA compliance and uptime guarantees and support for multitenant-based delivery of the application (Lager, 2008). In addition there must be shared risk for SLA performance so the data centers have ownership of their performance to the customer level (Katzan, Dowling, 2010).

E. Capacity Levels and Inventory Management

There is no inventory as the proposed venture is leasing yearly access to a Web content monetization suite of applications. Capacity levels therefore are more determined by the capacity of data from customers, specifically from their enterprise content management, digital asset management (DAM) and approach to selling strategies through their distributed order management implementation.

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Capacity levels of the data center and assurances to customers are defined through the use of Service Level Agreements (SLA) (Kennedy, 2009).

F. Legal Issues Affecting Operation

The most critical legal issue is the contractual commitments to provide a leased service online at a relatively high level of reliability (Katzan, Dowling, 2010). Customers are enforcing their rights in this area by increasingly stringent SLA agreement and cost estimates of lost productivity due to service outages (Kennedy, 2009). The proposed venture must have a very high level of reliability and security written into their contract with the service provider, including support for security audits of their data centers. In addition SLAs guaranteeing a specific level of service also need to be continually evaluated and improved over time to stay ahead of the economics of the market (Katzan, Dowling, 2010)......

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