Burt's Bees Case Business Plan Case Study

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(Kaplan M. (2010, January 27). The buzz at Burt's Bees is sustainability, Retrieved March 3, 2010, from SmartPlanet website: http://www.smartplanet.com/people/blog/pure-genius/the-buzz-at-burts-bees-is-sustainability/1552/?tag=content;col1)

Question 3.

Vision Statement: Burt's Bees aims to create all natural consumer products that are manufactured in an environmental conscious way. We pledge to be caring and respectful to our customers, our employees, our communities and our earth.

Question 4

The goal of developing a National Park impacts the vision statement, mission statements and organizational culture making it necessary to communicate and instill the company's aspirations to be environmental friendly in all way: manufacturing, product packaging, facilities management, employee behaviors, and the company's social responsibility activities. (Story, L. (2008, Jan 6). [Can Burt's Bees Turn Clorox Green?] NYT. Retrieved from http://www.

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nytimes.com/2008/01/06/business/06bees.html)

The goal of land conservation will impact Burt's Bees ability to grow. The company's founders, specifically Roxanne Quimby, have a goal of establishing a National Park in the state of Maine. To facilitate this goal, Ms. Quimby has used corporate profits to purchase tracts of wildness land. As a private company, Burt's Bees is not accountable to shareholders and can legitimately acquire this land using company funds. However, investing in land reduces the funds available for company growth. (Burt's Bees Company History. Retrieved March 3, 2010, from Answers.com http://www.answers.com/topic/burt-s-bees-inc).....

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