Controversial Television Advertising Are Detrimental Term Paper

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If children are repeatedly exposed to certain portrayals of an ethnic group, they may develop corresponding beliefs about the group" (Horgan, et. al., 2001)

Because there are very few advertisements that use the minority groups as the product endorsers, children are made to believe that these minority groups are not part of the "elites" and are just second-class citizen. This then cultivates the idea to children that minority groups do not deserve to receive the same attention that what other citizens are receiving, thus a clear indication of racism.

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Conclusion

Intentionally or not, controversial advertisements do affect the psychological, emotional, physical and sociological state of the children. Children are very susceptible to various effects presented by the advertisements because they can easily be swayed to change their perceptions and even their behaviors. This is the very reason why there must be strict control over the contents and implication of the commercials being aired and viewed by the children.

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"Controversial Television Advertising Are Detrimental" (2007, January 31) Retrieved May 21, 2025, from
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