Emerging Media and Internet Technologies Essay

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Technology

Internet technologies have developed to become important elements of communication in today's world. Emerging media and internet technologies like blogs, social networking sites, and virtual meetings like webinars and tele-seminars have transformed the modern working environment. In light of recent developments, emerging media and internet technologies have contributed to enhanced interconnectivity because of their flexibility. Given this trend, it is increasingly important for organizations to embrace and utilize emerging media and internet technologies for their various work processes. The organization selected in Week One utilizes emerging media and internet technologies to enhance its work processes and productivity. However, there are potential pitfalls of using emerging technology, which implies that it's important to develop a plan of action to overcome these pitfalls.

Analytical Framework for Organization

As previously mentioned, the organization selected in Week One of this course uses emerging media and internet technologies to enhance its processes and productivity. Emerging media and internet technologies that are used in working environments across organizations are described as digital media. According to Couldry (2012), digital media is made of the latest phase of the contribution of media to modernity (p.2). Together with internet technologies, emerging media provides a wider space of communication for all kinds of interactions i.e. one-to-one and group communications. As a result, emerging technology provides enhanced interconnectivity, particularly with the emergence of mobile internet access and connectivity.

The most relevant academic theory for creating an analytical framework for this organization is social theory. Through this theory, the consequences or impact of emerging technology are examined with regards to the society and the world. Therefore, one of the components of this analytical framework for the organization is enhanced communication and connectivity between the organization and its various stakeholders.

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As previously indicated, emerging media and technologies exist to help improve interconnectivity and communication between people. Given the significance of these technologies in improved communication, the organization should examine whether its use of blogs, social networking sites, and virtual meetings help improve interactions between Blogs and social networking sites should provide an avenue through which this organization interacts with the outside world, especially potential and existing customers. The organization should examine whether these communication platforms contribute to enhanced interactions and connectivity with its customers and the overall outside world. On the other hand, virtual meetings like webinars and tele-seminars are used for interactions with the organization's internal world such as employees and shareholders. Using social theory, the organization should examine whether the use of these meetings results in frequent and better interactions with these stakeholders.

The second component of the analytical framework is knowledge sharing since emerging media and internet technologies are collaborative technologies used in the workplace to develop relationships and promote teamwork. Shirky (2012) states emerging technology enables large scale organizations and communities to engage in collaboration. The organization should examine whether the collaborative capabilities of blogs, social networking sites, and virtual meetings contribute to knowledge sharing. Generally, knowledge sharing usually occurs through procedures that include discussions in online forums such as social networking sites and virtual meetings as well as storytelling through blogs.

The third component of the analytical framework for the organization is the business benefit of these collaborative technologies. Social networking sites are platforms through which employees and other organizational stakeholders interact. However, these sites have sometimes become distractive in the workplace and harmful to organizations. To this extent, the organization should examine or determine business….....

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