A Contingency Model of Leadership and Follower Self Esteem Leadership
individual characteristics (e.g. self actualisation and growth needs), group-level characteristics (e.g. group conflict and group cohesion), as well as environmental characteristics (e.g. changes in the organizational environment) that may also influence self leadership behaviour. Future research should provide more knowledge on these aspects. Even so, the longitudinal nature of the research makes it possible for the reader to infer causality, thereby enhancing the study’s internal and external validity. The relatively large sample used also adds to the generalisability of the study. -- The aim of this controlled cross-sectional study was to examine the impact of two sales promotion tools (free gifts… Continue Reading...

