History of Automakers Ford Motor Thesis

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The company is now considered the second largest automaker in the world. Within one year after its inception, the company brought well-known brands under its name such as Cadillac, Cartercar and Pontiac. The company was originally owned by William Durant but excessive debt cost him the ownership in 1910 when the bank took it over. Durant then started the Chevrolet Motor company. In 1920s, the company sales surpassed those of Ford Motor Company due to brilliant leadership of Alfred Sloan. In the next decade, the company expanded and started Greyhound bus service. During the Second World War, the company faced threat of nationalization from Nazi government. But due to personal and business contacts, the company abandoned its German operations in return for a complete tax write-off. Its post war growth was impressive as General Motors became the first ever U.S. company to pay $1 billion in taxes.

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It was also the largest automaker at the time in terms of revenues. The problems started in 1960s with one model after another receiving poor reviews due to major quality issues. By 1980s, company was losing money due to poor product quality, labor issues and lawsuits. Over the next few years, GM continued to perform poorly. With the launch of Saturn Corporation, it hoped to regain its lost glory but while these units were moderately successful, GM's overall share price continued falling and its market share consistently shrunk. By late 1990s the company had managed to regain its market share and its share price went up to $80. But this new situation was short lived and in 2001 after the September attacks, the company went down again and has been in ruins ever since......

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