Juice Bar Business Plan Essay

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Personal Management Plan

1- The Juice Pharm

My organization is called The Juice Pharm and is inspired by Clean Juice, a company that is a 100% certified organic juice bar. Every item and ingredient is organic. No GMO (genetically modified organisms), no contaminated food items, all-natural produce from all-natural farmers who believe in sustainability—that is the foundation of Clean Juice’s business. For my organization, I would base my business’s core values on the same concepts and vision of developing a sustainable future and serving clients with healthy, non-toxic, all-organic juice drinks. I want to pursue this business because I myself believe in the concept of sustainability and want to develop a business that promotes the production of healthy, all-organic products for consumers.

2- Mission/Vision/Values

Mission

The mission of The Juice Pharm is to develop a sustainable future by working only with 100% certified all-organic, all-natural farmers to source the fruits and vegetables used to create our juice drinks.

The Juice Pharm is an all-organic juice bar offering organic cold pressed juices, smoothies, and smoothie bowls. Our company offers these products with the intention of staying as environmentally friendly as possible—i.e. we use only glass (no plastics!) in-store and all carry-out purchases are sold in reusable containers or in specially-made biodegradable cartons that do not leave a carbon footprint.

Vision

The vision we have is that by sourcing only certified organic, all-natural foods from a network of farmers, we can revolutionize the farming industry and turn it into what we want it to be: a natural, GMO-free, contaminant free, organic system—i.e., what it is meant to be before large companies like Monsanto take it over and start messing with what Mother Nature has already made. We want to preserve the earth and protect the environment while helping to protect the health of our clients.

Values

Our Belief:

We believe that everything in nature has a purpose and that as far as the foods and fruits and vegetables that we consume go, nature has provided us with exactly what we need—the nutrients, vitamins, minerals—all of the good things that our bodies require to be healthy. We believe that we have a special relationship with nature because we come from nature and are a part of nature. In our modern era of technology and innovation, we sometimes forget that we are connected to the earth, the soil, the water, the sky—all of it. We think that can twist and reshape everything to our convenience without causing a disruption somewhere in the food chain or in the environment or in our own lives and in our own bodies.

When corporations begin modifying foods that grow in nature, altering their seeds and changing their chemical and biological makeup, they are taking what nature has provided it and reshaping it to fit their aims—which are usually profit related. Nature puts people first, not profits. Nature gives us what we need. Corporations tend to sell to us what they want us to buy so that they can profit.

What a Company Should Strive to Be:

A good company is one that puts people before profits. It realizes that by serving people and putting their best interests first, it will attract consumers who appreciate the fact that here is a company that wants to do what it is supposed to do—serve the client. By serving the client, profits will follow because every consumer engages in an exchange of value for the products and services that the company provides.

We understand that. And we envision a world where more and more companies wake up to the reality that consumers matter and that they want to live in a sustainable world. They are tired of the corporate greed and rampant violation of nature that large corporations unethically engage in so that they can maximize profits by creating Frankenfood that never dies. Nature’s foods for us are not intended to live forever: we are meant to eat them fresh because that is how we maximize their benefit for our bodies, minds and spirits.

What We Envision:

We envision a world where fresh, good, healthy, all-natural and organic food can be had—and we aim to get us there one step at a time by never backing down on our principles or our goal of helping to create that sustainable world.

3- Organizational Culture

Equality and Diversity

The organizational culture of The Juice Pharm is rooted in the idea that equality and diversity are things to celebrate not to shun. We all live on and share in the wonders of this planet, and our organizational culture reflects the simplicity and beauty of that acknowledgement.

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We do not recognize any prejudice or bar anyone from working with us or for us based on race, ethnicity, gender, sex, religion, age, political affiliation, or any other characteristic.

Promoting Compassion:

Our culture also promotes positivity and compassion for our communities. We foster a spirit of camaraderie by adhering to the idea put forward by Mackenzie, Podsakoff, and Podsakoff (2011), who show that every member of the organizational culture plays a role in developing the overall organizational citizenship behavior (OCB). Culture and the OCB go together like eggs and ham—the culture should inform employee behavior and vice versa. Both are shaped by the ideals, values, vision and mission of the organization.

Promoting a Moral Environment:

The organizational culture also aims to support and promote a moral environment by offering training and support to employees via an onboarding process that helps new hires to fit in with the existing organizational structure and embrace their roles in the organization with confidence and enthusiasm (Wolper, 2017). Retaining employees is important for any organization, as constantly having to hire and train workers when turnover rates are high is a drain on the organization’s resources. For that reason, the organizational culture has to be very supportive and really focus on bringing new hires aboard in the most effective manner possible. As Mota (2016) notes, “the entire process, from recruiting to training, [is] even more mportant because it can make the difference between losing or keeping that valued employee” (p. 4). The organizational culture must be strong, attractive, and cohesive enough to ensure that the company is able to obtain and keep the talent needed to grow the business and develop the sustainable community across the nation.

Strength through Commitment and Support

The essence of a strong organizational culture is found in the report by Hamburg and Harris-Thompson (2017), who state that “helping people understand why they were hired, what strengths they bring to a team, and how the team will use those strengths helps people see how they contribute to the team’s success” (p. 33). The organizational culture should be in place to serve the workers, just as the workers are there to serve the customers. In order to make this happen, the company’s leaders must adopt a servant leadership strategy, like that of so many other famous entrepreneurs who had the vision of what they wanted their companies to be and knew enough to get out of the way of those who could bring that vision to life and support and serve them in their work. Richard Branson is the perfect example of a visionary who engaged in servant leadership to grow his companies and attract the talent needed to make them strong (Entrepreneur, 2008).

4- Organizational Structure

A Hierarchical-Functional Blend

The organizational structure of The Juice Pharm is hierarchical in the sense that it has a president and CEO along with a Board of Directors that oversees operations, offers guidance, and makes important decisions about growth and development opportunities. The structure is also somewhat functional in the sense that it has lower level managers who oversee daily operations and perform the function of running the business in ways that the CEO and Board would never do because they are operating at a different level of management with a different focus on the organization’s needs and the needs of the consumer and the market.

Centralized and Decentralized:

For this reason, leadership is diffuse but is centralized at the higher levels while decentralized at the lower levels. The organizational structure, in other words, mirrors the structure of our system of government. We have the centralized federal government which oversees certain aspects of the nation’s activities; then there are the many states, which are essentially a form of decentralized power, each having its own authority to make laws and enforce them. The Juice Pharm operates similarly: the CEO and Board focus on the bigger picture part of the business—the supply chain, the development of the sustainable community, marketing techniques, promotions, expansion, relationship building, gaining investors and promoting the brand. The lower level managers focus on the store itself, the way in which it is maintained, the relationship with consumers and members of the….....

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