Managing Change Term Paper

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Turning around a failing organization: NBC

One of the most outstanding management success stories of the latter 20th century was Jack Welch's revitalization of the then failing GE corporate enterprise, through his statistically quantified quality control procedure known as Six Sigma. Quality control is defined as "the managerial process during which actual process performance is evaluated and actions are taken on unusual performance. It is a process to ensure whether a product meets predefined standards and requisite action taken if the standards are not met." ("Quality Control," Six Sigma, 2004) Welch set standards for his new corporation in specific and quantifiable ways, and forced its different divisions to meet those specifications.

However, at present, there is a glaring decline in one of GE's key divisions, that of NBC. Once upon a time, long, long ago in entertainment news history, NBC was at the forefront of cutting edge television, with its 'Must See' Thursday lineup of "Friends," "Seinfeld," and "ER," and the envy of every other network.
Then along came HBO, and along went these classic shows into syndication, or in the case of "ER," simply downhill, as its major stars departed. Now, over the course of the first seventeen weeks of the current television season, CBS has been first in viewer's homes fifteen times. (CNN.com, 2005)

Although NBC still holds on, in the top five, and occasionally….....

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