Marketing Communication I Must Admit Essay

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2. Ogilvy & Mather applied the concept of global brand marketing in order to create

Motorola's marketing campaign. The goals included reaching the younger target market by creating a sleeker, better-looking product range, and creating advertising communications to match this new image. As such, Motorola's communication image became one of trendy irreverence and quick-paced style.

1. Nudie's selection process for sales representatives compares well with the image of their product. It is one of fun and a passion for life. Sales representatives are required to communicate this sense of fun to potential customers. In this sense, they are required to translate their sense of energy in life into a passion for the Nudie product itself.

2. Sales promotion tools include placing the Nudie product in more than one location within stores that sell the product, displaying labels with the product emblem in prominent public places, and displaying the Nudie image on vehicles, such as car windows.

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Nudie could also use communication devices such as cell phones to advertise their product, or invest in an affiliate relationship with other popular products. Further tools could include fun events such as competitions.

1. The content of the Ninemsn website is organized in an effective and clear way. Visitors can easily navigate their way through what is displayed as a number of links. There is no clutter of text that conceals important links, and the text of the links is in a uniform color to prevent confusion. There is also a good balance between text and the imbedded images.

2. Online advertising basically includes well contrasted banners that appeals to the type of visitors anticipated by the site. These banners blend in well with the other graphics on the site, while prominently displaying their messages. Advertising target visitors who are interested in entertainment, competitions, and celebrities. These are all topics that are relevant.....

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Latest APA Format (6th edition)

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"Marketing Communication I Must Admit" (2008, July 15) Retrieved May 23, 2024, from
https://www.aceyourpaper.com/essays/marketing-communication-admit-28922

Latest MLA Format (8th edition)

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"Marketing Communication I Must Admit" 15 July 2008. Web.23 May. 2024. <
https://www.aceyourpaper.com/essays/marketing-communication-admit-28922>

Latest Chicago Format (16th edition)

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"Marketing Communication I Must Admit", 15 July 2008, Accessed.23 May. 2024,
https://www.aceyourpaper.com/essays/marketing-communication-admit-28922
   

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