An important aspect of the marketing management plan relates to communication. Key internal stakeholders must be kept informed of the objectives of the marketing plan, progress, as well as any relevant updates as the implementation of the plan proceeds (Ferrell & Hartline, 2014). Effective engagement of internal stakeholders is crucial if the desired outcomes are to be achieved. When internal stakeholders are well informed of the marketing objectives, they are likely to be more committed to the initiative, hence increasing the success of the initiative. At HtW, internal stakeholders mainly include the board, the management,… Continue Reading...
core concepts of the marketing mix, including product, pricing, placement, and promotion. Developing a successful marketing management plan for Stuart Cellars requires that each of these elements of the marketing mix be synchronized and attended to regularly, with ongoing analysis and assessment. With a product as universally loved as wine, it becomes critical to set one's own brand apart from the competitors, especially in a demanding and competitive market like that in California.
As profitable as the wine business can be, the product itself is dependent on several factors that may largely be outside of the vintner's control including fluctuations in climate and warehousing issues.… Continue Reading...
evident in specific case studies, such as when applying the domains to the Health through Walls organization marketing management plan ("Health Through Walls," 2014). Likewise, when evolving new brands within the same firm, the positioning strategy can be even… Continue Reading...
