Marketing Mix Analysis of Sony Electronics' Marketing Term Paper

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Marketing Mix

Analysis of Sony Electronics' Marketing Mix

Identifying and analyzing the marketing mix of a particular organization requires knowledge about its elements, which are the product, pricing, place (channels of distribution) and promotion of the organization's products and/or services. In this paper, the marketing mix of Sony Electronics is analyzed.

The primary reference used for the analysis of the organization is thru Sony's online web site, www.sonystyle.com. The web site provides complete information about the products and services offered by Sony, whether purchases were made online or ordered and bought personally in Sony stores.

Sony's range of products demonstrates that the organization fulfills its customers' needs -- that is, as a business company that specializes on electronic products, Sony must create and produce electronic products that are in demand among consumers at present. Thus, the company offers products such as computers (desktop, notebooks, and laptops), digital cameras, camcorders, televisions, as well as portable audio products such as the Walkman and Discman.

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Apart from these products, Sony offers services or "solutions," which include offering photo printing of pictures and images taken by a Sony digicam or camcorder, small business packages, educating consumers about electronics and Sony's products, and wireless solutions, specifically those using Microsoft programs.

The wide range of products from Sony are packaged using colors of silver, white, onyx black, and its latest offering, the burgundy color. These colors are applied to all of Sony's electronic products, giving them a futuristic yet sophisticated look. This is one of Sony's strongest points, since the modern look of its products makes them more appealing than the competition. The company's product strategy clearly centers on product packaging, and Sony uses this….....

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"Marketing Mix Analysis Of Sony Electronics' Marketing" (2004, November 15) Retrieved May 19, 2024, from
https://www.aceyourpaper.com/essays/marketing-mix-analysis-sony-electronics-59513

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https://www.aceyourpaper.com/essays/marketing-mix-analysis-sony-electronics-59513
   

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