In-N-Out Burger a Behind the Research Paper

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In-N-Out has never directly competed with McDonald's, Burger King, and Wendy's. It remains small, disdains high volume sales, and still offers as fresh a product as it did in 1948. Patrons, who might be angered at a Bible verse if they saw it on the wrapper of another chain burger continue to come back to In-N-Out. The level of food quality and service makes even California's many liberal skeptics believe the chain's owners are sincere in their religious convictions, and they appreciate the Snyder family's commitment to customer satisfaction.

On the West Coast, visiting In-N-Out has become a right of passage. The ability to order the burger in unique ways suits the Californian sense of individualism.

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Stunts abound, such as in the case of a group of patrons who took advantage of the chain's promise to allow patrons to order as many patties or cheese slices on a burger as they like -- and ordered 100x100 at a Las Vegas store. But because it is perceived as a quality product, In-N-Out is not a 'guilty' pleasure like McDonald's -- it is a proud example of Californian's love of good food. Even Californian fast food is gourmet food. The love of the chain has only deepened as the widespread interest in where America's food comes from has grown more acute. In-N-Out is proof that it is possible to have burgers 'your way'….....

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