Non Verbal Communication in Project Team Management Case Study

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Channels of CommunicationCommunication in a workplace occurs in various forms and use different channels. One of the critical components of communication is non-verbal communication, which varies based on culture and behavior. The situation in the case study demonstrates the significance of communication in an organization, particularly elements of non-verbal behavior. As evident in the scenario, most of the communication in the marketing department of a Fortune 500 consumer products company takes place informally. As the project team is working on a marketing research report, communication between the members is essential for their success and the overall organizational success. This paper discusses the key issues and the underlying issues with the goal of developing tentative solutions to address the problem as well as follow-up and contingency plans.Key Issues and Underlying IssuesAs stated in the case study, Margulis, the director of marketing research, continues to use informal management style as his preferred leadership style. This leadership style is based on shared self-interest and camaraderie between the manager and his/her followers. In Margulis’ situation, the informal management style has enabled him to interact with everyone in the department. Consequently, Margulis seemingly puts in extra work to ensure his department makes meaningful contributions since informal management style requires leaders to manage and make decisions regarding team tasks (Chiu et al., 2021).The key issue is to develop skills that enhance effectiveness as a project team leader and the effectiveness of the project team in achieving its goals. The effectiveness of project team leadership requires effective communication skills, which include verbal and nonverbal communication behaviors. Non-verbal communication behavior is the most important aspect of this issue given that the leaders in the organization do not really have challenges with verbal or written communication. As evident in the case study, Margulis has developed suitable verbal communication styles and behavior through his informal management style. The underlying issues include identifying suitable non-verbal communication behaviors for competent project team leadership, building rapport with team members, and establishing team members’ trust. Competent project team leadership, rapport with team members, and establishing members’ trust require identification and application of suitable non-verbal communication behaviors.

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Such behaviors provide a premise for the project team leader to be effective and motivate team members toward the accomplishment of the desired objectives.Facts Affecting the IssuesLopez has 6 months experience working as a market analyst in this department. However, she has not led a project team before and has no direct reports. While she is considered a rising star because of her various important contributions, Lopez seemingly…

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…determined based on the nature of the project team environment. It will be deemed effective if project team members are highly motivated and work towards achieving the desired goal. To determine the motivation of project team members, regular feedback will be obtained. Feedback will be obtained through regular informal meetings with project team members, meetings with Lopez, and periodic evaluations of project team performance. If the solution is deemed ineffective, an assessment of its shortcomings will be carried out. Insights obtained from the assessment will be used for training the entire project team to equip them with skills in non-verbal communication.In conclusion, non-verbal communication plays an important role in a workplace as it shapes organizational productivity and success. Leaders need to possess non-verbal communication skills to enhance their effectiveness and motivate employees. In this scenario, the creation of a harmonious environment would help address the need for Lopez to enhance her effectiveness as a project team leader and motivate members to accomplish goals. Such an environment can be established through training the project team leader on non-verbal communication. The project team leader will be equipped with skills in non-verbal signals and cultural awareness in relation to non-verbal communication. The training will help enhance Lopez’s credibility as a competent project team leader….....

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