Phoenix Advertising Roanoke Branch 333 Research Proposal

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This proposal focuses on addressing the immediate needs of the Roanoke branch. Based on lessons learned there and success as well as the needs of other branches, an expanded proposal may consider rollout to additional branches.

Schedule

Delivery Due Date

Deliverables

November 15, 2009

Deliver pricing guidelines to Roanoke sales management team

November 15, 2009

Deliver project staffing guidelines to Roanoke project management team

December 1, 2009

Conduct sales training on Phoenix Advertising value proposition and new pricing policy

December 2, 2009

Conduct project management training on new project staffing requirements

December 15, 2009

Design Roanoke brand awareness marketing campaign

January 1, 2009

Develop customer satisfaction survey and implementation strategy

January 12, 2009

Execute Roanoke brand awareness marketing campaign

February 1, 2009

Implement customer satisfaction survey

March 1, 2009

Develop brand perception survey and implementation strategy

April 1, 2009

Implement brand perception survey

April 30, 2009

Review proposal success

Staffing

Deliverable

Manager

Deliver pricing guidelines to Roanoke sales management

Moe Frands, Managing Director in charge of making sure that new accounts comply with business policies for taking on new work

Deliver project staffing guidelines to Roanoke project management team

Jane Dresser, Creative Director in charge of the policies for collaborative work among account executives, art directors, graphic designers, and copywriters

Conduct sales training on Phoenix Advertising value proposition and new pricing policy

Moe Frands, Managing Director in charge of sales training

Conduct project management training on new project staffing requirements

Jane Dresser, Creative Director in c

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harge of projet training

Design Roanoke brand awareness marketing ampaign

Max Krauss, Vie President of Marketing in harge of brand awareness programs

Develop ustomer satisfation survey and implementation strategy

Max Krauss, Vie President of Marketing in harge of ustomer loyalty programs

Exeute Roanoke brand awareness marketing ampaign

Max Krauss, Vie President of Marketing in harge of brand awareness programs

Implement ustomer satisfation survey

Max Krauss, Vie President of Marketing in harge of brand awareness programs

Develop brand pereption survey and implementation strategy

Max Krauss, Vie President of Marketing in harge of brand awareness programs

Implement brand pereption survey

Max Krauss, Vie President of Marketing in harge of brand awareness programs

Review proposal suess

Moe Frands, Managing Diretor in harge of sales performane

Max Krauss, Vie President of Marketing in harge of gauging marketing program and ustomer loyalty

Janet Ribble, Vie President of Human Resoures in harge of Roanoke branh ustomer satisfation proposal

Budget

Deliverable

Budget

Deliver priing guidelines to Roanoke sales management

No ost -- produed internally

Deliver projet staffing guidelines to Roanoke projet management team

No ost -- produed internally

Condut sales training on Phoenix Advertising value proposition and new priing poliy

$300 (assumes loal travel from Charlotte to Roanoke)

Condut projet management training on new projet staffing requirements

No ost (Webinar)

Design Roanoke brand awareness marketing ampaign

No ost -- reative designed internally

Develop ustomer satisfation survey and implementation strategy

No ost- developed internally

Exeute Roanoke brand awareness marketing ampaign

$15,000 for loal.....

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Copy Reference
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https://www.aceyourpaper.com/essays/phoenix-advertising-roanoke-branch-333-18593

Latest MLA Format (8th edition)

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"Phoenix Advertising Roanoke Branch 333" 15 October 2009. Web.5 June. 2026. <
https://www.aceyourpaper.com/essays/phoenix-advertising-roanoke-branch-333-18593>

Latest Chicago Format (16th edition)

Copy Reference
"Phoenix Advertising Roanoke Branch 333", 15 October 2009, Accessed.5 June. 2026,
https://www.aceyourpaper.com/essays/phoenix-advertising-roanoke-branch-333-18593
   

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