Running head: The COVID- Slowdown and the Global Financial Meltdown of 2008 1The COVID-19 Slowdown and the Global Financial Meltdown of 2008 14The COVID-19 Slowdown and the Global Financial Meltdown of 2008Coronavirus virus, commonly known as COVID-1 Continue Reading...
China and Globalization THREE RESEARCH QUESTIONS ON FACTORS INFLUENCING CHINA'S RISE TO SUPERPOWER STATUS In evaluating China's prospects for achieving superpower status, especially during this economic crisis, the first research question would tak Continue Reading...
Enron Leadership Enron collapsed very quickly in November 2001, and its failure should have been a warning to serious dysfunctions in the entire corporate and financial system, but this did not happen. Its executives admitted that they had falsified Continue Reading...
Emotional Drivers Swarovski The motives behind consumer decisions to purchase luxury brands like Swarovski have been studied in a number of researches. The general findings of these studies have been that these motives are largely emotional, and tha Continue Reading...
Theory Consumer Behavior The success or failure of an organization unreservedly depends upon the behavior of consumers towards its products or services (Kotler, 2010). Consumers have now become more knowledgeable and conscious towards choosing and Continue Reading...
Marketing Research According to Green and Tool (1993) "Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing." The main aim of Continue Reading...
Kimberly-Clark Corporation is a global manufacturing and marketing company in the consumer products business. The Company is currently concentrating new marketing efforts on emerging markets of Asia, Russia and Latin America. Historically, the Compan Continue Reading...
Marketing Research Case Study Case 2.2 is an examination of BAIGlobal, a marketing research firm that provides information on credit card and direct mail customer interactions. Recently BAIGlobal has expanded into the international marketplace, and Continue Reading...
Cross-Cultural Tourist Research Cross-Cultural Interactions From the onset, it would be prudent to offer a concise definition of two of the terms that will be variously used in this text, i.e. cross-cultural interactions and culture. Culture, accor Continue Reading...
Ford Motor Company: New Car SalesQ1. Provide a description of the product/service and a brief history of the firm. When was Ford established, where, how many different Fords automobiles are there, what are sales revenue?Ford Motor Company was establi Continue Reading...
Because the cost associated with fueling the cars will increase, individuals might come up with ways of reducing the consumption of fuel, they will thus use public transportation. When a rise in the prices of gas results into an increase in transpor Continue Reading...
Introduction Background In spite of the fact that its entire effects will not be acknowledged and well-known for numerous years, the 2007 – 2008 financial crisis is already deemed as one of the major financial problems in history. There is an o Continue Reading...
Fern and Brown (1984) claimed that the distinction between industrial and consumer marketing lacked any clear foundation, while more recently Vargo and Lusch (2011) argued that business-business markets underpin the most recent developments in market Continue Reading...
Organization Behavior Internet and E-Marketing In order to stay competitive, attract potential customers, and offer the products in a more tactful way, businesses have to incorporate effective e-marketing strategies as a part of their marketing and Continue Reading...
construct lifestyle in market segmentation: The behaviour of tourist consumers" by Gonzalez and Bello (2002) argue that traditional segmentation techniques are inadequate to meet the needs of modern tourism consumers. They posit that lifestyle needs Continue Reading...
Climate Changes Effect on AgricultureThe potential obstacles posed by climate change for sustainable agriculture, along with the influence of farmers' beliefs on climate change and the adaptations they are making, have implications for the future of Continue Reading...
Citizen of the World There are generally two types of people when it comes to daily life, culture and so forth. There are those that like to be in their own cultural space. They wish for that space to be free from interference and from influences fr Continue Reading...
, relevant to considerations of the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter III: Methodology During Chapter III of the study, the researcher relates the Continue Reading...
This level of the maturity model is a transitory one and is focused more on either small, incremental gains from the first level, which is Reacting. In the Reacting layer of this proposed Branding Maturity Model, the majority of brand departments ha Continue Reading...
The use of some of mobile technologies will reduce the cost of advertising the products and will provide avenues of communication that are safe and reliable. The increasing number of organizations using multiple-channels builds the pressure for orga Continue Reading...
Television Advertising on 20-Something Females Effectiveness of Television Advertising Television is a traditional, yet the largest communication medium used by business corporations to promote their products and services to their potential custom Continue Reading...
It would also create intensifying competition, which would force purveyors of e-books to increase the quality of their products and services. In all, it would have the ultimate positive benefit of supporting the development of virtual reading. Cust Continue Reading...
Digital World Beauty Strategies Beauty and the digital marketplace Aging Lifestyle Buying behavior Psychology People relationship Online platform Technology and innovation The marketing strategy for products and services rests on the princip Continue Reading...
Business and Society: The Microsoft Case "Microsoft" is one of the most well-known and highly diversified computer software manufacturing organizations of the world, founded in 1975 by Bill Gates. Only after five years of its foundation, this compan Continue Reading...
By virtue of the fact that sports such as baseball and football in the United States had begun to prove themselves enormously popular and profitable, the intrusion of sponsorship and advertisement as a regular element of the game had begun a century Continue Reading...
Due to the forces of globalization and modernization, the role of culture within the purchase decision is becoming less and less intense, but the role of the society is increasing. At this level, the decision to purchase is greatly influenced by th Continue Reading...
cloud computing will be discussed to show that the good outweighs the bad. Furthermore, it will be further discussed that the government is looking into using cloud computing because it will cut IT cost down and increase capabilities despite the fac Continue Reading...
" (Knorr and Eisenkopf, 2004) the fifth and final strength identified for Emirates Airline in the work of Knorr and Eisenkopf (2004) is stated to be the Emirates "...award-winning service in all classes, which is matched or exceeded only by very few Continue Reading...
Many researchers have conducted studies on many aspects of m-commerce and the use of mobile technology by consumers. deRuyter, Kleijnen, & Wetzels (2006) stated, "M-commerce has been heralded repeatedly as the new service frontier of the millenn Continue Reading...
Business Cycle Analysis Overview- From the end of World War II to the early 1970s, China was relatively isolated from the global landscape. It was a part of the Soviet Communist Bloc, but remained inwardly focused on improving its own infrastructure Continue Reading...
Customer Loyalty Affecting Customer Loyalty Customer Grade Course This research study introduces a comprehensive conceptual framework of customer loyalty within the retail sector. It emphasizes on the perceived loyalty amongst fast moving consumer Continue Reading...
Drugs, Rock Music and Developing Countries Examining the effects of imported rock music on developing countries and its impact on violence and drug abuse is by no means a simple or straightforward task. One important factor is that this type of musi Continue Reading...
Employee Satisfaction & Quality Systems The human resource of any organization is one of the most valuable of all its resources. The continued productivity, innovation, commitment and contributory spirit of organizations employees can create a Continue Reading...
From this perspective, luxury brands may be desired be many consumers, but the more affluent are clearly more readily capable of such acquisitions, making them a natural target for luxury brands marketers. Although there is a growing body of contem Continue Reading...
The luxury brands in this age of fierce and intense competition perceive and believe that the conventional methods of advertising and promotion are only an itinerary that creates the knowledge and awareness amongst the consumers. Nevertheless, targ Continue Reading...
Nike's Marketing Process: Marketing is generally defined as a social process through which individuals and groups acquire what they need by developing and exchanging products and services with others. This process involves planning, evaluation, exec Continue Reading...
Many tourists have their picture taken in front of the McDonald's sign or with the Ronald McDonald statue outside the restaurant to document their contact with an exotic culture. " (1999) 5) Location, location, location - Over a period-of-time, Kwa Continue Reading...
The trainer will then focus on the steps to be taken to develop new skills. For example, if the trainer wants to talk about motivating, leading, negotiating, selling or speaking, it is best to start with what the learners do well before showing some Continue Reading...
