airline ticket pricing varies depending on which day the passenger wishes to fly. This is an important question because it will provide the data necessary to passengers who wish to save money, assuming, of course, that these passengers also have the Continue Reading...
By the turn of the century, though, these low-costs carriers had become profitable or at least had significantly reduced their losses due in large part to concomitant increases by major carriers that were increasing their prices in response to decre Continue Reading...
On the price dimension of the marketing mix, the company continues to compete with low-end and state-funded carriers, who arguably have a competitive advantage due to their funding source. Nonetheless, 1 Time is fighting the good fight of customer Continue Reading...
DeMarzo and Duffie, (1995), also argue that the presence of hedging may be utilized by shareholders as a way of interpreting the quality of management, with hedging generally deemed to be a beneficial strategy. The perceived lower risk profile may a Continue Reading...
For example, personnel integrity, confidence, organizational culture, motivation, team spirit and the overall quality of business and employee relationships. According to this approach, if any one of these four aforementioned aspects are lacking or Continue Reading...
Hewlett-Packard Redefines the HP Way Learning Organizations "Coming together is a beginning; keeping together is progress; working together is success." Henry Ford The case study, Human Resources at Hewlett-Packard, presents a portrait of an evol Continue Reading...
In fact, in scanning documents about Southwest, one finds that they have been accused of being insensitive to the issue of larger built passengers. It appears that, at times, SW requires large passengers purchase two seats or not fly. Of course, as Continue Reading...
RBV One of the criticisms A resource-based view of the firm: A report on Southwest Airlines to the Board of Directors and CEO We can be proud that Southwest Airlines has been able to weather the ups and downs of the 21st century economy even whil Continue Reading...
That is primarily due to the spirit of teamwork the company instills on human workforce. Another reason for success in this regard is the maintenance of certain rules and principles followed by everyone: the CEO, Vice-Presidents, pilots, flight atte Continue Reading...
During the year 1972, the All Houston service was transferred to Houston's Hobby Airport from Houston Intercontinental. This move was prompted by Kelleher who said that after all why customers have to drive 45-minutes to take a 40-minute flight. Wit Continue Reading...
American Airlines/U.S. Airways merger issues In January 2012 U.S. Airways Group, the parent company of U.S. airways, expressed interest in acquiring AMR Corporation, American Airlines parent company. This merger would add 1.5 billion dollars in reve Continue Reading...
Not only is the airline the lowest cost operator, but is also one of the most successful airlines, which has managed to maintain the same amount of success through numerous years, winning quite a few awards for excellence and performance over the ye Continue Reading...
JetBlue Airlines Case Analysis JetBlue Case Analysis Discuss the trends in the U.S. airline industry and how these trends might impact a company's strategy. The time period the case study covers and the ensuing years have proven to be among the mo Continue Reading...
Classic Airlines Case Classic Airlines is going through a period that will shape the future of the company. The competitive landscape is evolving and operations and marketing have not kept pace meeting the needs of their target market. As a result s Continue Reading...
Classic Airlines has the reputation of being the world's fifth largest airline, which commands a fleet of more than 375 jets that serve 240 cities with over 2,300 daily flights. Classic, around for more than 25 years, employs more than 23,000 employe Continue Reading...
Jet Blue Vincent One can call Jet Blue an airline with a vision, and in terms of pricing, the only airline that it can be compared with is Southwest Airlines. The founder of this airline had the confidence to take on the entrenched airlines and he Continue Reading...
Australia Airline Management Case Study Report: Airlines This paper provides a comparative study of the goals, management style, and labor relations policies of three Australian airlines: Qantas, Virgin Blue, and Air Australia Airways. It examines Continue Reading...
POST-9/11 Management OF U.S. AIRLINE INDUSTRY Strategic Management of the United States Airline Industry after the 9/11/2001 Terrorist Attacks Strategic Management of the United States Airline Industry after the 9/11/2001 Terrorist Attacks Airli Continue Reading...
This is where the company could have possible candidates go through a pre-hire test that will determine their levels of knowledge. At which point, the employees can then be divided into different levels of training ranging from experienced to inexpe Continue Reading...
Figure 1 below highlights briefly Hertzberg's two factor theory applications to the Southwest Airlines. Figure 1: Hertzberg Two Factor Theory To complete the analysis, the hygiene factors related to dissatisfaction should are considered to be:- W Continue Reading...
Investing in Each Other: Southwest's People-Management Strategy Southwest Airlines' overall people-management strategy is focused primarily on achieving good customer relations (Gallo, 2013). The basis of good customer relations, however, is good em Continue Reading...
Executive SummaryThis paper provides an analysis of Herb Kellehers leadership of during his tenure as CEO of Southwest Airlines from 1971 to 2001. Under the charismatic Kellehers servant-leadership approach which placed a high priority on employee em Continue Reading...
Legacy Carrier Response: Customer loyalty from years of traveling continues 10% of total traffic; not enough to propel the company into profitability. Regional route strategies focused more on price protection vs. price competition relative to co Continue Reading...
Based on internal and external assessment, this paper provides strategic recommendations for Spirit Airlines, Inc. Flying to more than 50 destinations in the Americas and with more than 100 aircrafts in its fleet, Spirit Airlines is one of the larges Continue Reading...
Scheduled annual ASMs went up from 300 billion in 1978 to more than 700 billion by 2000. (Tam; Hansman, 2003) Of late, the close association between economic growth and the demand for air traffic travel also led to unprecedented traffic loads and p Continue Reading...
Classic Airlines has fallen into the organizational and strategy trap many of its predecessors had, and that is seeing price as the most valuable strategy to overcoming dropping passenger rates and profits. In fact, that is exactly the wrong strategy Continue Reading...
United Airlines and AMFA The Aircraft Mechanics Fraternal Association, AMFA, is a craft oriented, independent aviation union, representing only airline technicians and related employees in the craft or class in accordance with the National Meditatio Continue Reading...
Deregulation in the European Airline Industry The European airline market: Transport is one of the key sectors in Europe with commercial, economic and cultural implications for the European Union citizens. It accounts for over 10% of Europe's GDP Continue Reading...
American Airlines: Analysis and Discussion American Airlines History (adopted from American Airlines, 2011) American Airlines was formed in 1934 through the consolidated act of American Airways Inc. And several airline subsidiaries that had been a Continue Reading...
Marketing Identify one of the key roles of social media from a marketing management perspective? Identify two (2) ways in which social media is different from more traditional marketing tactics? One of the most important roles that social media has Continue Reading...
Business Aircraft Fleet Management The fleet planning of an airline deals with the way airlines decide which type of aircraft to acquire and then utilize their aircraft on different routes. The main aim of fleet planning is usually to add value to Continue Reading...
United Airline Holdings: Tools AnalysisIndustry AnalysisMichael Porters strategic model happens to be one of the most effective tools in the assessment of the various trends affecting industry competition and attractiveness (Godfrey, 2015). Thus, thi Continue Reading...
The results of this effort needs to be shared electronically online to ensure everyone is kept informed about its progress. Memo: With the data warehouse project entering the requirements definition phase, it's important to start setting the found Continue Reading...
EXECUTIVE SUMMARY Yolo Airlines is a low-cost airline carrier that conducts its airline operations in the United States. The business operations are based on a low-cost structure and the airline is able to generate high returns as a result of the uni Continue Reading...
Instead, by using such technology as the IBM program, the airline is able to become "more flexible and adaptive while focusing on their core business." This idea of outsourcing is not unique to the airline industry and often times does not necessar Continue Reading...
INTERNAL ENVIRONMENTAL ANALYSISUnited Airline Holdings: Internal Environmental AnalysisStrategic Role of Corporate Strengths/Weaknesses in the Internal Strategy Analysisa) Corporate-Level StrategiesIn basic terms, an enterprises corporate-level strat Continue Reading...
Low Cost Airline in Thailand The Study on Improvement of Low Cost Airline in Thailand Geography of Thailand Nature of Airlines Variables under Study The Profitability of Low Cost Airlines in Thailand Thai Economy Operating Results, Selected A Continue Reading...
