The NFC Web site is out of date (offering February deals in April) and when a user clicks on "FAQS" a box comes up, "Coming soon!" The NFC doesn't say how many facilities it has, and seems to be hyping its invitation: "…Come in today, you won' Continue Reading...
Following our new philosophy, we are expanding our reach to target more people who have a need for health and wellness in their lives." (RedNova website, 2004) C. Point of difference - The crux of the brand's functional attributes or expertise e.g. Continue Reading...
Opening a Bally's Total Fitness Franchise in Sydney, Australia Best distribution strategy - strip mall or stand alone building To judge whether the club should be a strip mall or a stand alone building, we have taken the example of a few existing g Continue Reading...
The primary competitor for the new indoor softball and baseball facility would be the Suffolk County Police Athletic League, which is a long established and traditional facility. They offer a wide variety of sports, including baseball, softball, fo Continue Reading...
fitness facilities in New York City. One of these will be a Bally's and the other a YMCA. The two clubs and their programs will be subject to comparison. One of the signature elements of Bally's is that it has a customized fitness plan option, some Continue Reading...
Slim Gym Business Plan Slim Gym will be successful in the past precisely because it could appeal to a large potential market. The recent recession has changed the market and has nurtured emerging market niches of busy consumers with less time and mo Continue Reading...
"Gold's is opening 100-plus new franchises a year, so deployment speed and flexibility are critical.(Citrix Systems, 2003) Overview Global Nature of the industry On a global scale, issues such as the Middle East crisis and the war in Iraq are all Continue Reading...
Double Booked, Double Trouble -- Double the Opportunities for Quality PR! It's enough to drive a public relations professional to drink -- that is, if that professional wasn't already working for one of the premier Australian wine companies. The pub Continue Reading...
From this perspective, luxury brands may be desired be many consumers, but the more affluent are clearly more readily capable of such acquisitions, making them a natural target for luxury brands marketers. Although there is a growing body of contem Continue Reading...
