392 Search Results for Digital Marketing Fundamentals
Technology in Business
The Digital Phone
Concept
The Digital Phone began with a single video on a concept of a phone, worth keeping, instead of the regular purchase of phones once they spoil. The strategy used by the Dave, a designer behind the co Continue Reading...
luxury brands Digital marketing and sales for What does the word "luxury" exactly mean? Majority of the people can identify a luxury product however, when it comes to describing the characteristics or qualities that give the product that luxurious fe Continue Reading...
Essay Topic Examples
1. The Evolution of Digital Marketing:
Explore how digital marketing has transformed from traditional advertising to the current era of personalized, data-driven campaigns.
2. The Impact of Social Media Continue Reading...
Digital World and Luxury Brands
Why do companies need a digital marketing strategy?
What is the importance of digital marketing strategy in a company? The simplistic answer is the loss of opportunities and business. Digital marketing strategy formu Continue Reading...
Marketing Principles and Practices to Organizational Goals
Section 2 Creating two coherent marketing mix proposals for two marketing opportunities
Section 3 Examine Strategies for Implementing Marketing Plans
The intent of this analysis is to acc Continue Reading...
Marketing
Assessing the Varying Definitions of Marketing
The original concepts of marketing have as their basis the objective of having the customer be at the center of any enterprise, with all systems, processes and strategies aligned to fulfill Continue Reading...
Marketing Mix: Promotion
Promotion strategies for CARBONATED SOFT DRINKS and AIRLINE FLIGHTS
Companies across all industries always seek to market and sell their products as much as possible. They always desire to have more shareholder value, more Continue Reading...
Marketing
Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. The most fundamental change in marketing today is that it has become increasingly consumer-driven (Lake, 2011). T Continue Reading...
Marketing
In order to incorporate the electronic education business into Med Ed, Learner is going to need to set out some performance benchmarks for the unit that reflect the bricks-and-mortar Med Ed educational leadership. There are a few different Continue Reading...
Marketing Mix for Effective Marketing:
The marketing mix can be considered as the most famous marketing term after it was published in 1964 in an article by Neil H. Borden. The term has become common in marketing because its elements are the fundame Continue Reading...
Cinema Short Movie Series ($1M) - These cinema shorts would play right before feature films, and would include a story line featuring the Zap autos in several storylines. These would then be shown before the start of automotive-based movies.
Pre-e Continue Reading...
Digital Sound Synthesis and Usability Testing
Overview of analogue/digital synthesizers and their input in the music industry
An essential issue in the researches of new media happens to be to investigate and clarify the connection between technolo Continue Reading...
Marketing Challenges for Small Businesses
This research paper is about building and marketing a small business. While marketing plays an important role in the day-to-day running of a small business it's also about planning for its long-term developm Continue Reading...
In approaching sports marketing, many advocate what is called the 'JOBS' approach: What 'job' is the product doing -- what fundamental problem is your customer trying to solve? What objectives do your customers use to evaluate solutions? What barri Continue Reading...
The broader areas of Customer Relationship Management (CRM) serve as the foundation of client relationship management and analysis (Ravanas, 2007).
There is the second weakness of also concentrating on the corporate donors as a largely homogeneous Continue Reading...
Staples
Digital Advertising Project for Staples
Business entails realizing the needs and expectations of the customer and exploring that opportunity to make profits. Staples is a company whose starter saw the needs of customers in offices and othe Continue Reading...
Market Analysis Emirates Anilines 37Market Analysis Emirates AirlinesTABLE OF CONTENTS1 PART I 41.1 Macro-environment Analysis 41.1.1 PESTLE Analysis 41.2 Micro-environment Analysis 91.2.1 Five Forces Analysis 91.3 Internal environment Analysis 121 Continue Reading...
LUXURY VIBESLuxury Vibes: Questions 1-31. What is your teams product/service? Provide a brief description.Company name: Luxury VibesMy teams service happens to be a bed and breakfast Inn. This particular business is located in downtown San Diego, Cal Continue Reading...
.0. Introduction1.1. Background and Academic ContextPrehistorically, Globalisation is defined as an emerging network that belongs to economical and social systems (Online etimologi etymology dictionary, non non-paginated) . Roland Robertson (1992) wa Continue Reading...
Sales Management & Strategic Marketing LO 1: Understand the Basic Principles of Sales ManagementWhat is sales management?Sales management refers to creating selling strategies, recruiting and training the sales team, and organizing the activities tha Continue Reading...
Table 2: Costs by Phase of the SEO Project Process
Phase
Description
Costs
Web Strategy Development
Defines the goals, objectives and also the key performance indicators that will be used for measuring the performance of the entire SEO strateg Continue Reading...
Law Firm Marketing Strategy
International marketing involves firms' marketing mix decisions across international boundaries. On the other hand, international marketing involves an operating marketing strategy to capture the markets across national b Continue Reading...
digital games is quite relaxing, as no adequate research has been carried out yet, so nearly anything goes. Writing, in general, about gaming and games is also very much similar. Sadly, and with startling cumulative consequences, games are under-the Continue Reading...
Porter's 5 Forces
One of the most volatile and unstable industries is that of the grocery industry. There are many substitute goods and the product is perishable. Rivalries are high because of the availability of substitute goods, the ease of transf Continue Reading...
viewer ship of Hindi Films with respect to the Non-Asian population in the UK
The Hindi film industry or the 'Bollywood' as it has been referred to have made a significant mark not only in the Indian society, but has had far reaching influence amon Continue Reading...
Business Plan for Tailoring Workshop Company: A Tailor Shop on Wheels
This business plan is for the Tailoring Workshop Company (hereinafter alternatively "the company"), a mobile tailor shop for men clothes that will have a Web site and a mobile app Continue Reading...
Overview of Study
This study used a five-chapter format to achieve the above-stated research purpose. Chapter one of the study was used to introduce the topics under consideration, provide a statement of the problem, the purpose and importance of Continue Reading...
Marketing Research on Three Minority Groups
Minority Research Paper
The following report is purposed on undertaking marketing research and gaining knowledge regarding different consumer markets. In particular, the report provides information about Continue Reading...
direct marketing help companies deliver their objectives?
The principles of direct marketing help companies deliver their objectives
Times are changing, the economies, laws and rules are also changing, however, the principles of marketing remain t Continue Reading...
John Clarke, Chief Marketing Officer
FROM: Jane Williams, Marketing Assistant
SMS-BASED STUDENT QUIZ SERVICE
Our marketing strategy is directed at the key decision-makers, i.e. The school administrators who select the textbooks to be used for the Continue Reading...
Marketing Strategies
Walmart retail chain is ranked as the number one and top most retail chain not only in the United States, but also in the world (Farfan, 2016). Starting out as a single store, Walmart has developed to turn out to be the biggest Continue Reading...
Brisbane Brewing Company - Social Media Marketing Plan
Through a marketing plan based on a social media platform, Brisbane Brewing Company is targeting consumers of alcoholic beverages of the ages 18 and 25. Due to their unique tastes and individual Continue Reading...
McDonald's Integrated Marketing Campaign
This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relev Continue Reading...
.0. Introduction1.1. Background and Academic ContextPrehistorically, Globalisation is defined as an emerging network that belongs to economical and social systems (Online etimologi dictionary, non paginated) . Roland Robertson (1992) was the first pe Continue Reading...
Maxx Company -- Strategic Marketing Plan
TK Maxx Strategic Marketing Plan
TK Maxx is expanding beyond the brick and mortar footprint that helped it rise to the top of retail operations in the United Kingdom. As with its competitors, TK Maxx has ent Continue Reading...
Internet Marketing Strategy of Argos
The purpose of this essay is to examine the Internet marketing strategy of Argos. Argos is a home retail group and market leader in retail sales of home and general merchandise. Argos reports that it is a "unique Continue Reading...
Relationship Marketing
Effective Strategies for Customer Retention in the Digital Age: A Comparison of Relationship Marketing Models
Few aspects of modern society have been left untouched by the Digital Revolution and the advances that have been ma Continue Reading...
According to these authors, "The use of interactive media also draws attention to the theoretical differences between traditional conceptualizations on advertising and its applications to today's marketplace. Traditional approaches to advertising pr Continue Reading...
These additional offerings can help to generate higher, sometimes passive, earnings as well as increase a firm's potential differentiation. Ways" (Margarit,
Methods that can be used to do just this include the following:
Setting up a knowledge bas Continue Reading...
References
Brown, N.R.; Olsen, G.D. & Pracejus, J.W. (2003). "On the prevalence and impact of vague quantifiers in advertising: Cause related marketing." Journal of Advertising, 32(4):19
Fogel, E. (2005, January). "Cause-Related marketing: Do Continue Reading...